Author Archives: markkolier

Unknown's avatar

About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Road trip over – back in the office

Posted on March 3, 2020 by markkolier

The five-day trip back east from the California desert was a breeze.  We drove not more than 10 hours in any one day. Most days were between 8 and 10 hours.  Weather was not an issue at all which was … Continue reading →

Posted in Marketing stuff | Tagged , , , , | 1 Comment

On the road again

Posted on January 17, 2020 by markkolier

The call of the highway is always there for me.  Fortunately, my wife seems to enjoy long road trips as much as I do.  I’ve written about long road trips on a few occasions and as it’s the day before … Continue reading →

Posted in Driving, Human Behavior, Personal Development | Tagged , , , , , , , | Leave a comment

Most jobs that can be done by a robot are not good jobs

Posted on January 8, 2020 by markkolier

All jobs that can be done by a robot instead of a human are, ultimately, vulnerable jobs.  That does not mean that all of those jobs SHOULD be done by robots.  The race for technological innovation has always been linked … Continue reading →

Posted in Jobs, Living in the World Today | Tagged , , , , | Leave a comment

Why I have always underestimated the benefits of bowling

Posted on December 16, 2019 by markkolier

Not far from where I live in the NYC suburbs, a new mall has opened which in and of itself is unusual in the U.S. today.  It’s easy to write about the demise of malls which has been mostly the … Continue reading →

Posted in Consumer Behavior, Marketing stuff | Tagged , , , | Leave a comment

Not all Boomers are OK Boomers

Posted on November 21, 2019 by markkolier

Memes can be funny and cutting at the same time.  But they can also generalize to the max. Given that I am a baby boomer I am very aware of the different ways Boomers process and react to the current … Continue reading →

Posted in Marketing stuff | Tagged , , , , , | 2 Comments

Flying without Free Wi-Fi isn’t as fun

Posted on November 1, 2019 by markkolier

Last Friday I flew on Delta to Florida and back up on Southwest Sunday morning. Neither plane had a video screen, both had an option to purchase Wi-Fi for the flight. Neither airline made me happy. I do appreciate the … Continue reading →

Posted in Airlines, Marketing stuff, Mobile Communication | Tagged , , , , , | Leave a comment

The key to survival is embracing your professional struggle

Posted on October 8, 2019 by markkolier

Most mornings I drive to a train station and hop on a commuter train heading to New York City from my town in the suburbs. I have lots and lots of company doing the same thing every day. Sometimes I … Continue reading →

Posted in Best business practices, Living in the World Today, Professional Development | Tagged , , , | Leave a comment

Offers that don’t motivate devalue the brand

Posted on September 5, 2019 by markkolier

Upon occasion I guest lecture at some NYC area universities and colleges. I talk about direct marketing and entrepreneurship and ask the students which is most important in direct mail – Creative? List? Offer? Do you know? All are important … Continue reading →

Posted in Direct Mail, Marketing stuff, Offers | Tagged , , , , | Leave a comment

Electronic delivery might be too inexpensive

Posted on August 15, 2019 by markkolier

At the beginning (way back in the 1990’s), when people began to access the World Wide Web, many services were ‘FREE’.   Different industries were impacted to varying degrees. Publishers of printed materials like newspapers and magazines can tell you all … Continue reading →

Posted in Email marketing, Social Media | Tagged , , , | Leave a comment

Can brands be built concurrent with taking day-to-day orders?

Posted on August 8, 2019 by markkolier

When it comes to marketing, I am first and foremost a direct marketer. In today’s language – I am a D-T-C proponent and advocate. Over the years I’ve worked with companies that have cared little about their brand identity (just … Continue reading →

Posted in Brand Advertising, Direct marketing, Direct response, Marketing stuff | Tagged , , , , , | Leave a comment