Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

What if accessing the Web was completely a VR experience?

Posted on October 15, 2015 by markkolier

Since the dawn of the Internet era (a keyboard and a screen), users have had to stare at a screen and enter by way of typing or voice, commands that direct the user to the desired destination. It’s worked out … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Consumer Behavior, Internet Shopping, Marketing stuff | Tagged , , , | Leave a comment

The Dark Side of Programmatic Buying

Posted on October 12, 2015 by markkolier

Originally posted on Diary Of A Media Man:
Programmatic digital can be dicey when it comes to getting what you paid for and you should be concerned about fraud, bots, safety, and viewability issues that result in bad outcomes. A…

Posted in Uncategorized | Leave a comment

When it comes to start-ups don’t fall for “If you build it they will come”

Posted on October 1, 2015 by markkolier

Working with start-up and early stage companies is interesting and full of unknowns and yes that’s the fun part of the challenge!   What almost all startups share is a passion for excellence, a cool idea and real business potential. Most … Continue reading →

Posted in Start ups, Venture Capital | Tagged , , , , , , , | Leave a comment

If you don’t want to be happy you’ll get there

Posted on September 24, 2015 by markkolier

Having written this post nearly five years ago, I still I say this often. It’s no less true today than it ever has been.  I never intended to suggest being blindly positive and ignoring reality in the face of adversity … Continue reading →

Posted in Living in the World Today | Tagged , , , | 5 Comments

Do Americans really want to Trump-ize their country?

Posted on September 17, 2015 by markkolier

I’ve been ruminating on writing about the phenomenon known as Donald Trump for a couple of months now.   I write about marketing, consumer attitudes and behavior, and technology and its impact on our lives – at least for the most … Continue reading →

Posted in Presidential Politics, World Poltics | Tagged , , , , , | 4 Comments

Why won’t Amazon give up on hardware?

Posted on September 10, 2015 by markkolier

Since Apple had their big fall announcement yesterday regarding the new iPad and iPhone updates/features, as usual the hardware news belongs to Apple and not Amazon. In a recent report Amazon did sort of not announce that this holiday season … Continue reading →

Posted in Amazon, Customer Experiences, E-commerce, Internet news | Tagged , , , , | Leave a comment

Under-18 student data should be sacred

Posted on September 3, 2015 by markkolier

When I was really young I really believed that PF Flyers would make me “Run Faster, Jump Higher!), and had I had the ability to purchase I would have purchased as many pairs as possible. Fortunately my mother knew better … Continue reading →

Posted in Data collection, Data driven marketing, Digital media | Tagged , , , , , | Leave a comment

Should being the best version of yourself be your ultimate goal?

Posted on August 26, 2015 by markkolier

Amazon.com’s Jeff Bezos has been taken to task over a recent article that appeared in the New York Times. A follow up article on August 18th h suggests a brewing debate over work culture. In my view it’s long overdue. The … Continue reading →

Posted in Best business practices, Personal Development, Professional Development | Tagged , , , , | 2 Comments

Tech Crunch and the exuberance of start-ups

Posted on August 20, 2015 by markkolier

I’ve been a fan of Tech Crunch for some time now and even more so since I’ve been watching HBO’s Silicon Valley (I so want to go to Disrupt!). This past Tuesday night I attended a NY Meetup and Pitch-off … Continue reading →

Posted in Start ups, Technology, Venture Capital | Tagged , , , , , , | Leave a comment

Mobile technology continues to flatten the world

Posted on August 6, 2015 by markkolier

Have you ever met a billionaire? I have met a few and in somewhat casual circumstances. No I am not ‘good buddies’ with any of them nor will I ever be. I’m here to let you know that the billionaires … Continue reading →

Posted in Consumer Behavior, Living in the World Today | Tagged , , , | 4 Comments