Category Archives: Best business practices

Be careful with Google translate!

This past Friday morning my Mandarin teacher cancelled our lesson due to an early March east coast U.S. snow.  She sent me the message entirely in Chinese characters and I understood what she wrote without using Google Translate.  I have … Continue reading

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Leadership in business – the fish stinks from the head down

It’s widely held that the best leaders do more than make things work on the bottom line.    There are many examples of successful leaders in terms of contributions to the financial success of their companies or organizations.    Yet we’ve also … Continue reading

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Out of the office really does not matter anymore

I have not used Out-of-Office via MS Outlook in a couple of years. After a 16 hour flight to Hong Kong from JFK where I caught maybe 4 hours of sleep I am wired and working late on a Friday … Continue reading

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Will Maker’s Mark turns a black mark into a winning hand?

Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading

Posted in Best business practices, Brand Advertising, Content Marketing, Customer Experiences, Marketing stuff, Media, Social Media | Tagged , , , , , , , , , | Leave a comment

Social Media is not the cheap and easy way

It happened again yesterday. We were on a call with a prospective retail food client who was interested in learning more about our experience in marketing via social media. He went on to explain the company’s plan for launch and … Continue reading

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Google isn’t being evil but maybe a bit greedy

I have a great deal of respect for Google as a company. Their platforms work well for users and have shown the world how cloud computing can be a part of everyday life. As a marketing services company Google AdWords … Continue reading

Posted in Advertising, Best business practices, Customer Experiences, Direct marketing, Marketing stuff, Media, Mobile Communication | Tagged , , , , , , , | 3 Comments

Zynga did not lose as much money last quarter as forecast – Oh boy!

I admit I am far from being qualified to understand the proceedings on Wall Street. Tuesday afternoon online gaming platform Zynga ‘reported a fourth-quarter loss of $48.6 million, or 6 cents a share, on sales of $311 million. The “adjusted” … Continue reading

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Why all the fuss about energy drinks?

The National Advertising Division (NAD) an advertising watchdog has been for five years telling Living Essentials the maker of 5-Hour Energy to drop its ‘no crash’ claim. Apparently a five year old study showed that the product resulted in a … Continue reading

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Three things I’ve already learned while not running a company

Note:  This post first appeared in December on the Vistage.com business blog.   It’s been six months since my former company began the process of dissolution. While the fallout will have an impact on my former employees, production providers, me … Continue reading

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A $10 bottle of wine isn’t what it used to be

If you hate or don’t drink wine at all this post will be of little interest. However, if you have been a regular consumer of wine you already know that these are the days of wine and roses for wine … Continue reading

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