Category Archives: Advertising

Money right under your nose – your business data assets are valuable to other marketers

Posted on July 2, 2014 by markkolier

Customer acquisition via email is a tricky business.  In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve.   (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading →

Posted in Advertising, Best business practices, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , | Leave a comment

Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards

Posted on June 10, 2014 by markkolier

I’ve attended countless editions of direct marketing shows over the years.  For many years the spring show in New York City was called Direct Marketing Days.  (Actually it was originally Direct Marketing Day).   Way back in the 1980’s and 1990’s … Continue reading →

Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Are you marketing to customer prospects or customer suspects?

Posted on May 28, 2014 by markkolier

By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition.    We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing | Tagged , , , , , | Leave a comment

Are you doing enough to motivate your prospective customers?

Posted on April 29, 2014 by markkolier

I’ve been saying for many years that digital marketing IS direct marketing.  People on mobile devices or desktop and laptop computers are having one-to-one device interactions. Most prospective customers who provide contact information do so in order to receive content, … Continue reading →

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The Weather Channel gets back to…. weather forecasts?

Posted on April 24, 2014 by markkolier

I admit I am a bit of a weather geek.  No I don’t have an anemometer in my backyard or a rain gauge, but I do have a pretty good thermometer that offers temperature, humidity and a short-range forecast.   The … Continue reading →

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Advertising and marketing agencies as stereo equipment

Posted on April 21, 2014 by markkolier

A few of our clients have as many as six different marketing service/advertising agencies working for them concurrently.   A creative agency, a PR agency, a digital agency, a social media agency, a media buying agency, and a promotion agency would … Continue reading →

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The most expensive marketing is the marketing that does not work

Posted on April 14, 2014 by markkolier

I have had a number of conversations as of late with people that either run companies or who are responsible for overall company performance including driving sales.   Without fail our conversations always touch on email marketing as a customer acquisition … Continue reading →

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Does the definition of Native Content mean not being sure if it’s paid media?

Posted on March 25, 2014 by markkolier

My local paper The Norwalk Hour is a small circulation daily newspaper that has an improving if not lightly-used website.   The Hour prints a paper each and every day.   It’s a light and quick read and I normally do not … Continue reading →

Posted in Advertising, Advertising to Millenials, Best business practices, Native advertising, Newspapers | Tagged , , , , , , , | Leave a comment

Binge watching makes me wonder how people find time to watch all these great shows

Posted on February 20, 2014 by markkolier

The blurb from http://www.gawker.com asks the following question –  Did you watch all of the second season of Netflix’s House of Cards this weekend? Good. So did I. Let’s talk. Spoilers ahead.  I’ve not watched House of Cards yet.  Don’t get … Continue reading →

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People still watch NBC Universal’s coverage of the Winter Olympics even when they know the results

Posted on February 10, 2014 by markkolier

Like many people I watch sports to relax and distract myself from the day to day stresses of my life.   As I have written in the past I have always enjoyed watching the Olympics whether it is the summer or … Continue reading →

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