Author Archives: markkolier

Unknown's avatar

About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Is your brand right for ABC’s Shark Tank?

Posted on March 12, 2015 by markkolier

Working with start-up companies is intense as the stakes are high and often the fees are low.  It’s something I and our team have a great deal of experience with and no two start-ups have ever been remotely alike in … Continue reading →

Posted in Advertising, Brand Advertising, Innovation, Marketing stuff, Reality Television | Tagged , , , , , , , , , , , , , | Leave a comment

Don’t think millennials watch TV commercials? Think again

Posted on March 5, 2015 by markkolier

Are millennials watching television commercials?  My informal survey of millennials (a small sample of less than 10) provided a takeaway that millennials DO watch television commercials.  Sort of.  As we know millennials are the ultimate mult-taskers.  Texting, tweeting, and many … Continue reading →

Posted in Advertising, Advertising to Millenials, Consumer Behavior, Television advertising | Tagged , , , , , , | Leave a comment

NY Health Insurer Oscar wants to get in your shorts

Posted on February 12, 2015 by markkolier

I don’t live in New York State and as such am not able to consider Oscar as our health insurance company, but I’ve watched the development of this interesting web-based insurance company.  An article in Fortune Magazine this past December … Continue reading →

Posted in Data collection, Healthcare Advertising, Living in the World Today | Tagged , , , , , , , | Leave a comment

The Super Bowl XLIX ads that weren’t shown

Posted on February 5, 2015 by markkolier

The reviews are in regarding the TV spots aired during this past Sunday’s Super Bowl. My partner Nader did a great job reviewing the ads on his blog earlier this week. Before the Super Bowl we marketing people like to … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , | 2 Comments

Marketing Chinese companies in the U.S. is DOA – dud on arrival

Posted on January 30, 2015 by markkolier

  Back in 2009 the concept of our assisting Chinese companies that wish to gain customers and brand awareness for their products in the United States marketplace sounded both interesting and possibly fruitful. Longtime readers of this blog may have … Continue reading →

Posted in Business in China, Marketing in China | Tagged , , , , , , , , | Leave a comment

Can digital display advertising have a positive ROI?

Posted on January 22, 2015 by markkolier

Spoiler alert. The answer is it depends. Taking a broader view it’s a concept that (to me) seemed laughable since banners and display ads first came into being. Digital display has always been more about brand advancement and staying top … Continue reading →

Posted in Advertising, Data driven marketing, Digital media, Marketing Attribution | Tagged , , , , , , | Leave a comment

The Pebble watch barely makes a wave

Posted on January 12, 2015 by markkolier

          Back in June of last year I wrote that wearable technology still had a long way to go.  Having just attended a conference on wearable technology I was very unimpressed with what was available in terms … Continue reading →

Posted in Customer Experiences, Facebook, Innovation, Technology | Tagged , , , , | Leave a comment

24 Books I finished this past year

Posted on January 2, 2015 by markkolier

I’m not one for New Year’s Resolutions. Yet at the start of 2014 I decided to do my best to always be reading a book or novel. It’s not as if I had not read much in 2013 and the … Continue reading →

Posted in Living in the World Today, Uncategorized | Tagged , , | 2 Comments

Lending e-books should be easier

Posted on December 18, 2014 by markkolier

I recently finished a book called The Martian a debut novel by Andrew Weir and enjoyed it very much. In fact I told a number of people about it and many of them seemed interested. Before e-books I would have … Continue reading →

Posted in Direct marketing, E-books, E-tailing | Tagged , , , , , , , | 4 Comments

Just don’t take away my printed Sunday New York Times

Posted on December 10, 2014 by markkolier

As a big fan of digital publishing I read my daily newspapers digitally (The NY Times and Wall Street Journal) – all except for the local newspaper (The Norwalk Hour), which along with a printed New York Times are delivered … Continue reading →

Posted in 50+ market, Newspapers | Tagged , , , , , , , | 2 Comments