Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

New York City Oyster Bar Restaurant has a brand for the ages

Posted on June 23, 2016 by markkolier

The restaurant business is notably challenging. You’ve probably heard statistics like 90% + of all restaurants fail – apparently not true according to recent studies done by Professor Dr. HG Parsa. In fact Prof. Parsa also offers that 59% of … Continue reading →

Posted in Brand Advertising, Restaurant Marketing | Tagged , , , , | Leave a comment

Who really wants to write a check?

Posted on June 16, 2016 by markkolier

My daughter who moved to the Midwest earlier this year is moving into a new apartment and was asked to provide a check. She’d only written a few and had to ask ‘how do I write a check again?’   While … Continue reading →

Posted in Best business practices, Living in the World Today, online banking | Tagged , , , , , | 1 Comment

Inventors are not necessarily entrepreneurs

Posted on June 9, 2016 by markkolier

I admit I am always on the lookout for a good idea that might have the potential to be a growing and successful business. This week just outside of Pittsburgh, I attended the INPEX (Invention and New Product Exposition). INPEX … Continue reading →

Posted in Entrepreneurship | Tagged , , , , | Leave a comment

Routines are a safety net that should be torn up and re-sewn

Posted on May 19, 2016 by markkolier

I recently finished Jeremy Dean’s excellent 2013 book Making Habits, Breaking Habits: Why We Do Things, Why We Don’t, and How to Make Any Change Stick. If you are interested in reading about the motivations of people as it relates … Continue reading →

Posted in Personal Development | Tagged , , , , , , | 1 Comment

‘Let’s start a company’ isn’t child’s play

Posted on May 12, 2016 by markkolier

I can almost picture it in my mind. Two seven-year olds are having a play date. Kids still do that right?   One says to the other “Let’s play the startup game” OK! I’ll play the founder CEO and you can … Continue reading →

Posted in Best business practices, Start ups | Tagged , , , | Leave a comment

For Billboard advertising you have 7 seconds or less

Posted on May 5, 2016 by markkolier

Since as my partner David likes to say we need to be COG-nostic (not agnostic) when it comes to deciding on the appropriate channel marketing mix OOH (out-of-home) marketing is always considered. As I have written in the past the … Continue reading →

Posted in Advertising, Marketing stuff, Out of home advertising | Tagged , , | Leave a comment

Mobile voice apps are already better than you think

Posted on April 21, 2016 by markkolier

During this year’s Super Bowl, Amazon.com promoted the Amazon Echo, their new stand-alone voice activation device. Alec Baldwin is featured in the somewhat offbeat spots that can be seen here.   ‘Alexa’, the name used to access whatever you want … Continue reading →

Posted in Mobile Communication, Personal Technology, Smartphones | Tagged , , , , , , , | Leave a comment

Leading a team is a full time job

Posted on April 14, 2016 by markkolier

Over the past few years like so many people, I’ve had a major change in direction in my daily professional life. One of the biggest changes is that I’ve experience is not having employees. A well written article today by … Continue reading →

Posted in Managing people, Team management, Team performance | Tagged , , , | Leave a comment

State of Emergency: Rhode Island Stumbles and Falls. But What Happens Next is Even Worse.

Posted on April 8, 2016 by markkolier

Originally posted on Marketing Thingy:
Have you heard about the marketing disaster happening in Rhode Island? It’s pretty bad, and it’s only getting worse. Instead of just recounting the disaster, let’s look at what happened, step by step, and point…

Posted in Marketing stuff | 1 Comment

How will you market your product on Snapchat?

Posted on March 31, 2016 by markkolier

To be considered a good marketer, it’s well known that one needs to be aware of all the relevant tools that are available. In being a resource for clients how can you make recommendations on strategic marketing approaches if you … Continue reading →

Posted in Advertising to Millenials | Tagged , | Leave a comment