State of Emergency: Rhode Island Stumbles and Falls. But What Happens Next is Even Worse.

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Marketing Thingy

Have you heard about the marketing disaster happening in Rhode Island? It’s pretty bad, and it’s only getting worse. Instead of just recounting the disaster, let’s look at what happened, step by step, and point out the mistakes.

I assure you, we won’t do this to point fingers or tease, but rather to make it a teaching moment to help avoid similar setbacks in the future. Just in case you’re a state about to rebrand, and aren’t sure if you’ve got all your ducks in a row.

What happened first.
Rhode Island was set to invest approximately $5 million in a rebranding campaign. Naturally, they wanted to anchor the new direction around a central identity and theme. So they hired Milton Glaser, legendary designer and creator of the iconic ILoveNY theme and logo.

MISTAKE #1:
If you’re going to rebrand your state, and try to attract tourism, shouldn’t the creative…

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About markkolier

Futurist, entrepreneur, left lane driver
This entry was posted in Marketing stuff. Bookmark the permalink.

One Response to State of Emergency: Rhode Island Stumbles and Falls. But What Happens Next is Even Worse.

  1. Hallie L Cantor says:

    Hi, I commented on the other website. Hope you can read it.

    Liked by 1 person

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