Category Archives: Living in the World Today

In flight internet service offers poor customer value

More than three years ago I wrote a post noting that gogo internet service http://www.gogoair.com was so-so.   I’ve used the service when available and again this past week I flew on a certain airline that offered the gogo internet service.    I’m here … Continue reading

Posted in Communication, Living in the World Today, Mobile Communication, Travel | Tagged , , , , , | Leave a comment

Even making a little effort can go a long way

Does this seem familiar?   You run into someone that you’ve known for a long time but have not spent time with them in ages.  You briefly catch up and part with the promise that you’ll get together soon.   And then … Continue reading

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Acxiom – a huge data marketing company that knows things about you

  Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Living in the World Today, Marketing stuff, Personal Privacy | Tagged , , , , , , , , | Leave a comment

Paying for membership does not create a community

When you become a member of an organization or club you sometimes have to pay for the privilege.   Think of a health club, beach or golf club, or alumni club from your university.  All require payments in order to remain … Continue reading

Posted in Communication, Community, Customer Experiences, Living in the World Today | Tagged , , , , , | 2 Comments

Facial recognition software demonstrates 1984 is finally here – thirty years late

When I read the article yesterday I could feel my eyes get a little wider and my jaw drop just a bit.  An article that started out as such: ‘The federal government is making progress on developing a surveillance system … Continue reading

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Major League Baseball is not acting in its own best interests

For those of you who do not know, and per Wikipedia, the Commissioner of Baseball is the chief executive of Major League Baseball (MLB) and its associated minor leagues – a constellation of leagues and clubs known as organized baseball.  Under the direction of the Commissioner, the … Continue reading

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Why movie theater chains don’t bother with branding

It’s been a little over a year (almost 14 months) since Chinese owned Wanda Group purchased AMC Cinemas in one of the biggest deals of 2012.  While I have posited on why people still go to the movies in a … Continue reading

Posted in ads in movies, Living in the World Today, Marketing stuff, Media, Movie theater advertising, Screenvision | Tagged , , , | 4 Comments

Expats living in the U.S. and China still seem to forgo a wide world view

I’ve posted that American expatriates living in China have increased my learning curve.     Having met more than fifty U.S.A. born expatriates that now live in China (and even more non-U.S western expats), there are similarities in their view of … Continue reading

Posted in Business in Asia, Business in China, China, Living in the World Today, Travel | Tagged , , , , , | Leave a comment

Don’t telephone Millennials and they won’t call you either

Writer Joel Stein’s recent article in Time Magazine entitled ‘The Me Me Me Generation’ was well-written if not incomplete.  We’ve all seen examples of narcissistic teens and twenty-somethings but as a generational group they hardly are unique as I’ve seen many … Continue reading

Posted in Advertising to Millenials, Living in the World Today, Millenials, Technology | Tagged , , , , | 2 Comments

I’m saying good-bye to my printed newspaper – mostly

          A study from Deloitte last week entitled “Readers abandon print for digital platforms but it’s a slow revolution’ really caught my attention.    Excerpt from the article: Newspapers — Print plummets: 39 percent of newspaper reading respondents … Continue reading

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