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Author Archives: markkolier
Advertising on the side of the road – the brands change but the song remains the same
This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading
Nobody calls anymore – are we less civil?
Remember when it was important to check for messages while you were out of the office for any length of time? I thought of this when I met a friend and business associate of mine recently for lunch and golf. … Continue reading
Hey Proflowers – no thanks for the reminder
Good marketers understand the value of a well-timed and relevant reminder email. Reaching a prospect or customer with a value-oriented message when they are considering a purchase decision is crucial to campaign success. I’ve purchased flower bouquets several times over … Continue reading
5 Things gas stations do to tick me off
With current gas prices in the U.S. averaging just under $4.00/gallon (of course where I live it is more like $4.20) the customer experience of going to the gas station is an already painful one. Many of the nation’s refiners … Continue reading
Gen Y has it tougher than it’s ever been before
It wasn’t supposed to be this way. Technology was supposed to make things easier and among other things aid in making twenty-something’s (i.e. Gen Y denizens) achieve more, make more money and contribute faster to society. It could be argued … Continue reading
Would my coaching youth baseball when I don’t have a child in the program be creepy?
My children are all grown up now (meaning they are over eighteen). Accordingly my days and nights as a father are quite a bit different from what they were just ten years ago. This is because I was a dedicated … Continue reading
Procter and Gamble says no to streaming video
This week Procter & Gamble announced http://bit.ly/I262sG that it would ban employee access to Netflix and Pandora in order to save bandwith at the company headquarters in Cincinnati. My first reaction was that banning internet site access never seems to … Continue reading