Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Money right under your nose – your business data assets are valuable to other marketers

Posted on July 2, 2014 by markkolier

Customer acquisition via email is a tricky business.  In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve.   (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading →

Posted in Advertising, Best business practices, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , | Leave a comment

Affiliate Retargeting: the next, next thing?

Posted on June 28, 2014 by markkolier

Thoughtful idea from my partner. Affiliate Retargeting: the next, next thing?.

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Wearable technology still has far to go

Posted on June 26, 2014 by markkolier

I remember Garmin.   So Garmin has gotten into the market for wearable technology (I guess Tom-Tom and Magellan must be doing the same thing as how irrelevant have stand-alone GPS units become?). I find it interesting that as a growing … Continue reading →

Posted in Communication, Consumer Behavior, Technology | Tagged , , , , , , , | 2 Comments

What exactly are you doing these days?

Posted on June 19, 2014 by markkolier

It has been nearly two years since the closure of my former print-centric company.  Having been so focused on commercial printing for many years before moving into the digital world has made for a bumpy ride.   Sure I added a … Continue reading →

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Jersey Mike’s – what exactly IS the brand promise?

Posted on June 13, 2014 by markkolier

Recently a national sandwich chain Jersey Mike’s opened a franchise near my home.  I had seen the brand on trips around the southeastern U.S. but never had the inclination to visit.  I don’t eat many submarine sandwiches when on the … Continue reading →

Posted in Best business practices, Brand Advertising | Tagged , , , , , , | 2 Comments

Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards

Posted on June 10, 2014 by markkolier

I’ve attended countless editions of direct marketing shows over the years.  For many years the spring show in New York City was called Direct Marketing Days.  (Actually it was originally Direct Marketing Day).   Way back in the 1980’s and 1990’s … Continue reading →

Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Are you marketing to customer prospects or customer suspects?

Posted on May 28, 2014 by markkolier

By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition.    We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing | Tagged , , , , , | Leave a comment

Searching for my inner minimalist

Posted on May 19, 2014 by markkolier

I’ve had some recent major changes to my routine which combined with some interesting reading has me almost constantly questioning why I am doing what I am doing.  Is it the most important thing right now?  The reading has included … Continue reading →

Posted in Career Development | Tagged , , , , , , , | 2 Comments

Three things that could derail Alibaba’s master plan

Posted on May 9, 2014 by markkolier

Having had Alibaba.com as a recent client (helping them in the U.S.), I have had several years to watch its development.  A couple of years ago I visited the campus in Hangzhou which is both one of the oldest as … Continue reading →

Posted in Best business practices, Business in Asia, Business in China, China, China Marketing | Tagged , , , , , , | Leave a comment

Are you doing enough to motivate your prospective customers?

Posted on April 29, 2014 by markkolier

I’ve been saying for many years that digital marketing IS direct marketing.  People on mobile devices or desktop and laptop computers are having one-to-one device interactions. Most prospective customers who provide contact information do so in order to receive content, … Continue reading →

Posted in Advertising, Customer Experiences, Data driven marketing, Lead Generation Management | Tagged , , , , , | Leave a comment