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Author Archives: markkolier
Being a good partner means being part of the company culture
The final episode of AMC’s MadMen airs this coming Sunday and with it will close a look back on a workplace that when I started in the early 1980’s, only had echoes of the MadMen business culture of the 1960’s … Continue reading
What if Twitter isn’t an effective marketing platform?
On Wednesday May 6, it was reported in the Wall Street Journal that Twitter’s CFO Anthony Noto has also been named CMO of the company. From the article in Wednesday’s WSJ: “The changes also come as Twitter’s management, led by … Continue reading
Companies at the end of their lifetime tip their hands
When it comes to closing a company as I did nearly three years ago there’s pain, anxiety and even grief involved on a daily basis. And if you are doing business with a company that is near the end there … Continue reading
Is Samsung on the comeback trail?
Working in an office ruled by Macs and firmly entrenched in an Apple driven world (hey I even work in the Big Apple regularly), when it comes to my smartphone I have resisted the move to be all Apple all … Continue reading
Posted in Mobile Communication, Smartphones, Technology
Tagged Amazon Fire phone, Apple watch, HTC, IPhone 6, Samsung S4, Samsung S5, Samsung S6, Wall Street Journal, Xiaomi, ZTE
3 Comments
The Age of Adjunct Professors
Being of a certain age and experience I’ve a number of colleagues and partners that have taken to teaching in and around area universities as adjunct professors. An article in last month’s New Yorker magazine highlighted the writer’s experience and … Continue reading
Experienced direct mail professionals should make great internet marketers
I went to see a good friend participate as a panelist at a local direct marketing association HVDMA business lunch today. I was a member of the association for a number of years and generally enjoyed seeing and talking with … Continue reading
Non-drivers commuting time activities have changed the game
Stories in both the New York Times and Wall Street Journal this week focused on the time Americans take to commute to and from their jobs. In the New York City area a story in the Wall Street Journal highlighted the … Continue reading
Posted in Best business practices, Living in the World Today, Location based marketing, Targeting, Technology
Tagged Americans commuting, Commuting time, How is commuting different today, How many buses in and out of Port Authority Bus Terminal, Mobile marketing while commuting, Port Authority Bus Terminal improvements, Wall Street Journal
4 Comments
The Way I See It - Mark Kolier 