Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Annoying Automated Algorithmic ‘Suggestions’

Posted on December 17, 2012 by markkolier

I’m not sure if Amazon.com was the first company to offer crowd-sourced algorithmic suggestions of books I might like to read based on my browsing and buying history but certainly Amazon was one of the first.  I’ve written about this … Continue reading →

Posted in Best business practices, Customer Experiences, Entertainment, Innovation, Marketing stuff, Personal Privacy, Social Media, Technology | Tagged , , , , , , , , | 2 Comments

Will Serial cookie deleters change online tracking for the better?

Posted on December 3, 2012 by markkolier

Last week I had lunch with a friend who I met through business. He runs a very good company that helps other companies manage and leverage their data as well as aggregate outside data to help make accurate real-time marketing … Continue reading →

Posted in Best business practices, Communication, Innovation, Marketing stuff, Personal Privacy, Technology | Tagged , , , , , , , , , , , , , , | Leave a comment

What’s behind the cyber Monday print ads for Omaha Steaks?

Posted on November 26, 2012 by markkolier

  Today is ‘Cyber Monday’ the Monday after the 2012 Thanksgiving holiday and stories abound from the start of the shopping weekend kicked off by ‘Black Friday’. Of course as everyone now knows the sales began on Thanksgiving evening itself. … Continue reading →

Posted in Advertising, Customer Experiences, Direct marketing, Marketing stuff | Tagged , , , , , , , , | 2 Comments

Content marketing and keyword rich blogs – a happy marriage for now

Posted on November 14, 2012 by markkolier

Since I do a great deal of writing, some of what I write is to be considered ‘content marketing’. A term that only a few years ago was non-existent. Wikipedia defines content marketing in the following fashion: ‘Content marketing is … Continue reading →

Posted in Communication, Marketing stuff | Tagged , , , , | 2 Comments

My old friend James Bond is back – 50 years of protecting a great franchise

Posted on November 2, 2012 by markkolier

Skyfall http://www.skyfall-movie.com/site/ is the latest installment (#23 for those keeping score at home) in Ian Fleming’s James Bond series.  While I do not consider myself fanatical when it comes to James Bond movies, I’ve seen them all and seen them all more than once. … Continue reading →

Posted in Advertising, Film and television, Franchises, Marketing stuff | Tagged , , , , , , , , , , , | Leave a comment

Hey Sandy – how a catastrophic storm becomes a content marketing opportunity

Posted on October 27, 2012 by markkolier

On Friday I posted http://wp.me/pn6jX-GN about the barrage of campaign ads in advance of U.S. Election Day next week. While the political ad storm continues in full force, right now the East Coast of the U.S. is experiencing what some … Continue reading →

Posted in Advertising, Marketing stuff, Media | Tagged , , , , , , , | 2 Comments

CheapOair.com – good online travel but what about the company name?

Posted on October 22, 2012 by markkolier

In recent weeks I’ve noticed a ‘new’ (or what I thought was a new) online travel site called http://www.CheapOair.com. When I first saw the television spot I thought I was watching a misplaced skit from Saturday Night Live. There couldn’t … Continue reading →

Posted in Best business practices, Brand Advertising, Marketing stuff, Travel | Tagged , , , , , , | Leave a comment

Creepiness can sometimes also be cool

Posted on October 12, 2012 by markkolier

Google has used the corporate motto ‘Don’t be evil’ for quite some time now. While some people feel that it no longer has the same ring to it now that Google is tracking users universally across its services like Gmail, … Continue reading →

Posted in Customer Experiences, Innovation, Marketing stuff | Tagged , , , , | 4 Comments

Laurene Powell Jobs should write about living with a modern day Newton

Posted on October 8, 2012 by markkolier

Now that I have finished Walter Isaacson’s biography of Steve Jobs I have to admit that I wish I’d met the man – something I had never felt was all that important before I read the book. What I’d also … Continue reading →

Posted in Best business practices, Brand Advertising, Customer Experiences, Innovation, Marketing stuff, Publishing, Technology | Tagged , , , , , , , , , | Leave a comment

Marketing Chinese brands in the U.S. – it’s a learning process

Posted on June 13, 2012 by markkolier

It’s not as if the Chinese companies I’ve met with lack any understanding of good marketing principles. Nearly every company and everyone I’ve met in those companies have highly educated people that are focused on growing the sales of the … Continue reading →

Posted in Business in China, China, Communication, Marketing stuff | Tagged , , , | Leave a comment