Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Stopping my mental pricing bias

Posted on August 21, 2017 by markkolier

Many years ago (ok it was 1983), before he was a big-time star, I saw Jerry Seinfeld do a stand-up routine in Boston. He did a bit that went something like “I can’t compete with my father’s stories about the … Continue reading →

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‘Please don’t litter’ – a marketing success story

Posted on July 26, 2017 by markkolier

Back in the day (that is when I was much younger), littering was a notable problem in the United States. There were seemingly constant campaigns delivered under the ‘Keep America Beautiful’ organization banner. The crying American Indian “Iron Eyes Cody”: … Continue reading →

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AARP – does it have a long-term future?

Posted on July 6, 2017 by markkolier

In April of 2012 I wrote a post on what I felt was the need for AARP to change its messaging and to re-brand. Some of the recent television spots feature AARP CEO Jo Ann Jenkins in which she promotes AARP … Continue reading →

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23 books I finished in 2016

Posted on January 5, 2017 by markkolier

There’s a part of me that believes ‘You are what you read”.   Some years ago I realized that I was not reading much aside from magazines, newspapers, and marketing and advertising industry articles.   I set a goal to read 2 … Continue reading →

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Marketing 101 – Use evidence of success to drive decisions

Posted on October 13, 2016 by markkolier

Data-driven marketing, Big Data, and all the related terms should be at the forefront of the minds of marketers.  73% of all digital spending in 2016 will be purchased programmatically.   http://www.pymnts.com/news/retail/2016/is-the-future-of-advertising-already-here/. Do more of what works, less of what … Continue reading →

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Why aren’t you marketing your product at a State Fair?

Posted on September 29, 2016 by markkolier

I’ve only been to one other State Fair in Ohio and it was a regional fair and not for the entire state but it was pretty much what I expected. Animals, produce, music performances, rides, funnel cakes, and corn dogs. … Continue reading →

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Amazon and Google are fast becoming like public utilities

Posted on August 4, 2016 by markkolier

I’ve noted on several occasions that I am an admirer of both Google (now Alphabet) and Amazon.com. As marketers we are involved with both every single day on behalf of our clients AND ourselves. We have a number of clients … Continue reading →

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NASA still needs to market itself

Posted on July 14, 2016 by markkolier

Last year I wrote about a great marketing story that “wasn’t” and it had to do with NASA. You remember NASA right? The National Aeronautics and Space Agency. Aeronautics?   Does anyone really use that term outside of the agency itself? … Continue reading →

Posted in Living in the World Today, Marketing stuff | Tagged , , , , | 2 Comments

For Billboard advertising you have 7 seconds or less

Posted on May 5, 2016 by markkolier

Since as my partner David likes to say we need to be COG-nostic (not agnostic) when it comes to deciding on the appropriate channel marketing mix OOH (out-of-home) marketing is always considered. As I have written in the past the … Continue reading →

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State of Emergency: Rhode Island Stumbles and Falls. But What Happens Next is Even Worse.

Posted on April 8, 2016 by markkolier

Originally posted on Marketing Thingy:
Have you heard about the marketing disaster happening in Rhode Island? It’s pretty bad, and it’s only getting worse. Instead of just recounting the disaster, let’s look at what happened, step by step, and point…

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