Category Archives: Community

Why all the fuss about energy drinks?

The National Advertising Division (NAD) an advertising watchdog has been for five years telling Living Essentials the maker of 5-Hour Energy to drop its ‘no crash’ claim. Apparently a five year old study showed that the product resulted in a … Continue reading

Posted in Advertising, Best business practices, Brand Advertising, Community, Marketing stuff | Tagged , , , , , , , , | 2 Comments

Sandy relief concert – better viewed live than on DVR

I’ve posted before on the notion of how DVR’s (and I LOVE DVR’s) have changed the social behavior of people in the U.S. and beyond. The 12/12/12 concert was a good example of that. Granted the concert which was broadcast … Continue reading

Posted in Community, Film and television, Living in the World Today | Tagged , , , , , , , , | Leave a comment

3 things in social media that should bother you like they bother me

It may end up being a rant but I’ll take that risk. There are things about social media that bother me. We marketing folk are supposed to adore social media and all the cool things we can do to help … Continue reading

Posted in Communication, Community, Customer Experiences, Social Media | Tagged , , , , | 2 Comments

Extraordinary people – being a disrupter and visionary often goes with being a social misfit

I’m 2/3 of the way through Walter Isaacson’s excellent biography of Steve Jobs. Most people that know even a little about Steve Jobs know that he was not only a brilliant marketer and visionary when it came to delivering what … Continue reading

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Diners – an American tradition whose days are numbered

Like many of my fellow baby boomers I grew up going to diners. They came in many forms – chain and independent. Friendly’s for instance was a chain diner as was Denny’s. My favorite diners were and still are independent … Continue reading

Posted in Best business practices, Community, Living in the World Today, Travel | Tagged , , , , , , , , | 1 Comment

You’re raising a barn on Farmville – nobody cares

With Facebook’s successful IPO this past Friday Zynga (creator of Cityville, Words with Friends, Draw Something, Farmville, Frontierville and other ‘villes) has more motivation than ever to unwean itself from the mother ship that is Facebook since Facebook may come … Continue reading

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Foursquare continues to be more than public check-ins

I’ve said for a long time that Foursquare’s location based platform originally based on user check-in’s, is one of the most interesting social media applications around. An article in Wednesday’s Wall Street Journal http://on.wsj.com/IT3IVJ did nothing to dampen my enthusiasm. … Continue reading

Posted in Advertising, Community, Customer Experiences, Innovation, Mobile Communication, Social Media, Technology | Tagged , , , , , | Leave a comment

Being a member of AARP – it’s not what you think

Since I am old enough to be a card-carrying member of AARP I am also old enough to remember what the acronym stood for – American Association of Retired Persons. In 1999 AARP ‘officially’ changed its name to “AARP” – … Continue reading

Posted in 50+ market, Advertising, Communication, Community, Customer Experiences, Living in the World Today, Retirement | Tagged , , , , , | 6 Comments

Starbucks has already become that 3rd place

It’s generally accepted that for most people, home and work are the first two places. For retail establishments like Starbucks and McDonalds (to name just two), the battle to become the most popular 3rd place is never-ending. I’ve expressed my … Continue reading

Posted in Advertising, Best business practices, Brand Advertising, Community, Customer Experiences, Living in the World Today | Tagged , , , , , | Leave a comment

Paying it forward – it’s a beautiful thing

Back in 2000 the movie ‘Paying it Forward’ starring Kevin Spacey, Helen Hunt, and Haley Joel Osment explored the idea of doing something for someone else just to ‘pay it forward’ as opposed to being paid back for a good … Continue reading

Posted in Community, Living in the World Today, Marketing stuff | Tagged , , , , , | 2 Comments