Category Archives: Best business practices

Amazon and Apple – are they rivals or partners?

Posted on October 2, 2014 by markkolier

Aggravation: As of last week The Wall Street Journal application that resides on my ‘Original’ Amazon Kindle Fire is no longer is supported by Amazon.  I learned of this when last week I could no longer download the paper.   No … Continue reading →

Posted in Apps, Best business practices, Brand Advertising | Tagged , , , , , , , | 2 Comments

Marketers are targeting – what’s it to you?

Posted on July 17, 2014 by markkolier

I hesitated to include what is nearly an entire article even from a venerated newspaper (or content provider?) such as the Wall Street Journal.   However since my partners and I continually discuss the nature of successful advertising, effective targeting is … Continue reading →

Posted in Advertising, Best business practices, Targeting | Tagged , , , , , , | 2 Comments

Money right under your nose – your business data assets are valuable to other marketers

Posted on July 2, 2014 by markkolier

Customer acquisition via email is a tricky business.  In the (B2C) business-to-consumer segment positive ROI is particularly difficult to achieve.   (B2B) business-to-business marketers have considerably more success for a myriad of reasons that include higher price points for products and … Continue reading →

Posted in Advertising, Best business practices, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , | Leave a comment

Jersey Mike’s – what exactly IS the brand promise?

Posted on June 13, 2014 by markkolier

Recently a national sandwich chain Jersey Mike’s opened a franchise near my home.  I had seen the brand on trips around the southeastern U.S. but never had the inclination to visit.  I don’t eat many submarine sandwiches when on the … Continue reading →

Posted in Best business practices, Brand Advertising | Tagged , , , , , , | 2 Comments

Direct marketing week in New York City – Integrated Marketing week and DMA Echo awards

Posted on June 10, 2014 by markkolier

I’ve attended countless editions of direct marketing shows over the years.  For many years the spring show in New York City was called Direct Marketing Days.  (Actually it was originally Direct Marketing Day).   Way back in the 1980’s and 1990’s … Continue reading →

Posted in Advertising, Best business practices, Data driven marketing, Digital media, Direct Mail, Direct marketing, Email marketing, Marketing stuff | Tagged , , , , , , , | Leave a comment

Are you marketing to customer prospects or customer suspects?

Posted on May 28, 2014 by markkolier

By now most people are aware that Facebook likes, retweets on Twitter and recommendations on Linked In don’t pave a smooth road to customer acquisition.    We’d all like that to be the case but it simply isn’t a linear equation. … Continue reading →

Posted in Advertising, Best business practices, Data collection, Data driven marketing, Digital media, Direct Mail, Direct marketing | Tagged , , , , , | Leave a comment

Three things that could derail Alibaba’s master plan

Posted on May 9, 2014 by markkolier

Having had Alibaba.com as a recent client (helping them in the U.S.), I have had several years to watch its development.  A couple of years ago I visited the campus in Hangzhou which is both one of the oldest as … Continue reading →

Posted in Best business practices, Business in Asia, Business in China, China, China Marketing | Tagged , , , , , , | Leave a comment

The most expensive marketing is the marketing that does not work

Posted on April 14, 2014 by markkolier

I have had a number of conversations as of late with people that either run companies or who are responsible for overall company performance including driving sales.   Without fail our conversations always touch on email marketing as a customer acquisition … Continue reading →

Posted in Advertising, Best business practices, Email marketing | Tagged , , , | Leave a comment

Try in-store buy at home vs. buy at home pick up in-store

Posted on April 10, 2014 by markkolier

The recent news regarding Chinese e-commerce giant Alibaba.com’s U.S. $692 million investment in Chinese department store operator, Intime Retail giving it a 25 percent stake in the company is quite possibly a watershed event in the marriage between online and … Continue reading →

Posted in Best business practices, Brand Advertising, Business in Asia, Business in China, Consumer Behavior, International business | Tagged , , , , , , , , , , , , | Leave a comment

Does the definition of Native Content mean not being sure if it’s paid media?

Posted on March 25, 2014 by markkolier

My local paper The Norwalk Hour is a small circulation daily newspaper that has an improving if not lightly-used website.   The Hour prints a paper each and every day.   It’s a light and quick read and I normally do not … Continue reading →

Posted in Advertising, Advertising to Millenials, Best business practices, Native advertising, Newspapers | Tagged , , , , , , , | Leave a comment