Category Archives: Advertising

Super Bowl Ads in Preview – good idea or bad idea?

Posted on February 1, 2013 by markkolier

The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released.  Already one … Continue reading →

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Ty Cobb – A Hall of Fame content marketer

Posted on January 28, 2013 by markkolier

Marketers talk about ‘content marketing’ as if it is something new and shiny. In fact if you go and sit with a prospective or current client and talk about your agency’s experience in using content marketing to increase brand equity … Continue reading →

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What next for Foursquare?

Posted on January 23, 2013 by markkolier

I was a fairly early adopter of Foursquare having joined up in March of 2010. I was particularly interested in how people might use the platform with check-ins and how Foursquare might monetize the platform. Nearly three years later I … Continue reading →

Posted in Advertising, Communication, Community, Customer Experiences, Networking, Social Media, Technology | Tagged , , , , , , , , , , , , | Leave a comment

Why all the fuss about energy drinks?

Posted on January 21, 2013 by markkolier

The National Advertising Division (NAD) an advertising watchdog has been for five years telling Living Essentials the maker of 5-Hour Energy to drop its ‘no crash’ claim. Apparently a five year old study showed that the product resulted in a … Continue reading →

Posted in Advertising, Best business practices, Brand Advertising, Community, Marketing stuff | Tagged , , , , , , , , | 2 Comments

What’s behind the cyber Monday print ads for Omaha Steaks?

Posted on November 26, 2012 by markkolier

  Today is ‘Cyber Monday’ the Monday after the 2012 Thanksgiving holiday and stories abound from the start of the shopping weekend kicked off by ‘Black Friday’. Of course as everyone now knows the sales began on Thanksgiving evening itself. … Continue reading →

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My old friend James Bond is back – 50 years of protecting a great franchise

Posted on November 2, 2012 by markkolier

Skyfall http://www.skyfall-movie.com/site/ is the latest installment (#23 for those keeping score at home) in Ian Fleming’s James Bond series.  While I do not consider myself fanatical when it comes to James Bond movies, I’ve seen them all and seen them all more than once. … Continue reading →

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Hey Sandy – how a catastrophic storm becomes a content marketing opportunity

Posted on October 27, 2012 by markkolier

On Friday I posted http://wp.me/pn6jX-GN about the barrage of campaign ads in advance of U.S. Election Day next week. While the political ad storm continues in full force, right now the East Coast of the U.S. is experiencing what some … Continue reading →

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Hang on Florida Election Day is almost here

Posted on October 26, 2012 by markkolier

Since I live in a state (Connecticut) which is in the greater New York City area, I and my fellow area residents are not subjected to the constant barrage of ads related to Election Day in the U.S. on Tuesday … Continue reading →

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Television commercials as content in Japan – groundbreaking?

Posted on May 31, 2012 by markkolier

It’s my last day in Tokyo on this trip and it’s been an interesting and very enjoyable one. Last night after I returned from a walk and a libation I picked up a can of Chu-hi (why do I love … Continue reading →

Posted in Advertising, Brand Advertising, Japanese advertising, Living in the World Today, Marketing stuff, Media | Tagged , , , , , , , , , | Leave a comment

Drowning in data – Searching for significance

Posted on May 18, 2012 by markkolier

Marketers talk it every day – ‘It’s all about the data’. Everyone nods their collective heads in agreement and the quest to gather even more data continues. There’s so much data available that marketing agencies and their clients are having … Continue reading →

Posted in Advertising, Customer Experiences, Living in the World Today, Marketing stuff, Television advertising | Tagged , , , , , , , | Leave a comment