Category Archives: Advertising

The Men’s Wearhouse debacle – What’s wrong with changing a tired face of a brand?

Posted on June 24, 2013 by markkolier

Men’s Wearhouse founder, CEO and longtime spokesman George Zimmer was fired by the  board last week.  The reverberations can still be felt.   I had not realized that Mr. Zimmer had been the spokesman for almost thirty years.   In fact … Continue reading →

Posted in Advertising, Advertising to Millenials, Best business practices, Brand Advertising | Tagged , , , , | 2 Comments

Longevity from Young Living – once you start it could you stop?

Posted on May 31, 2013 by markkolier

If you’re like us, in your pantry you have a bunch of containers of vitamins, aspirin and assorted bottles of supplements.   Since it’s my job to lay out the morning dosages I sleepily open the various bottles and dole them … Continue reading →

Posted in Advertising, Marketing stuff | Tagged , , , , | 7 Comments

AMC’s Mad Men – much more than a soap opera

Posted on May 23, 2013 by markkolier

I tend to put any ongoing serial in the category of being a quasi-soap opera.  Consequently as my family will tell you I have little use or patience for soap operas.  I have had friends refer to Mad Men as … Continue reading →

Posted in Advertising, Television advertising | Tagged , , , , , , , | 2 Comments

Taking pride in every aspect of your job will always make you a success

Posted on May 13, 2013 by markkolier

Last week as I arrived home in the NYC suburbs after a long day I received a different kind of gift in the form of an abject business lesson.   We have a small yard and when we bought the house … Continue reading →

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I’m saying good-bye to my printed newspaper – mostly

Posted on April 29, 2013 by markkolier

          A study from Deloitte last week entitled “Readers abandon print for digital platforms but it’s a slow revolution’ really caught my attention.    Excerpt from the article: Newspapers — Print plummets: 39 percent of newspaper reading respondents … Continue reading →

Posted in Advertising, Living in the World Today, Newspapers | Tagged , , , , | Leave a comment

Screenvision commands a captive audience

Posted on April 25, 2013 by markkolier

Don’t be alarmed but while you’ve been going to the movie theater over the past several years we’ve all been conditioned to accept advertising while we sit and wait for the feature presentation to begin.  (OK the endless previews followed … Continue reading →

Posted in Advertising, Best business practices, Brand Advertising, Movie theater advertising, upfront in movies | Tagged , , , | Leave a comment

Would an advertising agency ever advise to not do advertising first?

Posted on April 18, 2013 by markkolier

Assuming that the true purpose of advertising and marketing agencies is to help drive awareness and sales (not separating clients from their money as it is joked); would an advertising agency ever advise to not do advertising first? I would … Continue reading →

Posted in Advertising, Best business practices | Tagged , , , , | 2 Comments

Too many Groupon, Living Social, and Google Offers are wearing me out

Posted on April 14, 2013 by markkolier

Anyone that’s followed this blog over the past few years know that I am dubious when it comes to the business models of Groupon and Living Social.   Since Andrew Mason Groupon’s now ex-CEO has been forced out, it appears both … Continue reading →

Posted in Advertising, Best business practices, Brand Advertising, Customer Experiences, Daily Deals, Marketing stuff, Social Media | Tagged , , , , , | Leave a comment

Truth in advertising can make for a lukewarm message

Posted on April 1, 2013 by markkolier

I’ve been watching a little (ok more than a little) bit of basketball recently with the NCAA and the NBA in high season.   Since sporting events are among the last events that I watch live on TV I have seen … Continue reading →

Posted in Advertising, Brand Advertising | Tagged , , , , | 2 Comments

Google isn’t being evil but maybe a bit greedy

Posted on February 8, 2013 by markkolier

I have a great deal of respect for Google as a company. Their platforms work well for users and have shown the world how cloud computing can be a part of everyday life. As a marketing services company Google AdWords … Continue reading →

Posted in Advertising, Best business practices, Customer Experiences, Direct marketing, Marketing stuff, Media, Mobile Communication | Tagged , , , , , , , | 3 Comments