If you’re like us, in your pantry you have a bunch of containers of vitamins, aspirin and assorted bottles of supplements. Since it’s my job to lay out the morning dosages I sleepily open the various bottles and dole them out. Yes I know – old school. One product that my wife takes every day is from a company called Young Living – and it’s called Longevity. The long living kind of longevity BTW in case you are wondering and you shouldn’t be.
Every day when I put out my wife’s few pills I mention that it appears (since she is still here) as if the stuff is still working. And that got me thinking. If you take Longevity for a day, a week, a month or longer how could you ever stop? Wouldn’t it be something you HAVE to take every day for the rest of your life?
The description of the product is both clever and amusing:
Longevity™ softgels are a potent, proprietary blend of fat-soluble antioxidants. Longevity blend should be taken daily to strengthen the body’s systems to prevent the damaging effects of aging, diet, and the environment.* Enriched with the pure essential oils thyme, orange, and now frankincense, Longevity protects DHA levels, a nutrient that supports brain function and cardiovascular health, promotes healthy cell regeneration, and supports liver and immune function.* Longevity also contains clove oil, nature’s strongest antioxidant, for ultra-antioxidant support.
I refuse to take the product. Mostly because I think it’s nothing more than something that is neither bad nor good for me. Also because there’s absolutely no way to measure the efficacy of such a product. (Actually there is one way and I’ll get to that later). Being a big proponent of measuring the success or lack thereof (something we marketers do every single day if not more often), I truly have a problem with products that purport immeasurable benefits.
Relatedly, after I hurt my knee some years ago I decided (after reading up on things) to take Glucosamine Chondroitin. It was not an inexpensive product and I took it daily (the manufacturer actually recommended taking it twice daily). My knee felt pretty good but my surgeon’s advice was interesting if not telling. He said that he personally did not think it did all that much but there was no harm in my taking it. The idea being that if I thought it made me feel better, then it was working, even if in a placebo sense. I stopped taking it after a few years. My knee feels the same – fine.
If you are at all interested in what’s in Longevity it can be found at this link: http://www.youngliving.com/natural-health-supplements/Longevity-30#. On the label you’ll see that the inclusion of Frankincense (used in perfumes and aromatherapy) is highlighted. Since there are a number of people that believe in aromatherapy (don’t count me among them) I guess it’s playing to that crowd. I do not understand how ingesting something having to do with aromatherapy makes any sense.
My main question is – why ever begin taking this stuff unless you plan to take it every day for the rest of your life? By the time you know for sure that it no longer is effective it’s too late.