Tag Archives: NCAA Basketball

Truth in advertising can make for a lukewarm message

I’ve been watching a little (ok more than a little) bit of basketball recently with the NCAA and the NBA in high season.   Since sporting events are among the last events that I watch live on TV I have seen … Continue reading

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Brand Advertising scores with Bud Light’s campaign ‘Here We Go’

One thing advertising and marketing folk seem to like to do is tear down other people’s work. At times I am no different. Often I find myself watching a television spot or see a print ad and think to myself … Continue reading

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