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The Men’s Wearhouse debacle – What’s wrong with changing a tired face of a brand?

Men’s Wearhouse founder, CEO and longtime spokesman George Zimmer was fired by the  board last week.  The reverberations can still be felt.   I had not realized that Mr. Zimmer had been the spokesman for almost thirty years.   In fact … Continue reading

Posted in Advertising, Advertising to Millenials, Best business practices, Brand Advertising | Tagged , , , , | 2 Comments