Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Being habitually late is inconsiderate and rude

Posted on February 4, 2013 by markkolier

You can tell from the headline that this post has great rant potential. You’d be correct. It’s not because someone in particular recently made me wait, stood me up or let me down, or at least not in particular. I … Continue reading →

Posted in Leadership, Living in the World Today | Tagged , , , , | 4 Comments

Super Bowl Ads in Preview – good idea or bad idea?

Posted on February 1, 2013 by markkolier

The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released.  Already one … Continue reading →

Posted in Advertising, Brand Advertising, Media, Sports Marketing, Super Bowl Advertising, Television advertising | Tagged , , , , , , , , , , | Leave a comment

YouTube’s shot across the cable brow

Posted on January 30, 2013 by markkolier

It was a small story in this morning’s Wall Street Journal  “Google’s YouTube in Talks to Let Video Creators Charge Viewers”. People familiar with YouTube and its need for finding new revenue streams will not be surprised at all. Take … Continue reading →

Posted in Television advertising | Tagged , , , | 2 Comments

Ty Cobb – A Hall of Fame content marketer

Posted on January 28, 2013 by markkolier

Marketers talk about ‘content marketing’ as if it is something new and shiny. In fact if you go and sit with a prospective or current client and talk about your agency’s experience in using content marketing to increase brand equity … Continue reading →

Posted in Advertising, Communication, Content Marketing, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Lexington – not my old Kentucky home but I’ve always felt welcome

Posted on January 25, 2013 by markkolier

It’s been nearly a year and a half since I was in Lexington, Kentucky, a city I’ve visited four or more times a year for nearly fifteen years prior. You know you’ve been to a city a lot when you … Continue reading →

Posted in Travel | Tagged , , , , , , , , , | Leave a comment

What next for Foursquare?

Posted on January 23, 2013 by markkolier

I was a fairly early adopter of Foursquare having joined up in March of 2010. I was particularly interested in how people might use the platform with check-ins and how Foursquare might monetize the platform. Nearly three years later I … Continue reading →

Posted in Advertising, Communication, Community, Customer Experiences, Networking, Social Media, Technology | Tagged , , , , , , , , , , , , | Leave a comment

Why all the fuss about energy drinks?

Posted on January 21, 2013 by markkolier

The National Advertising Division (NAD) an advertising watchdog has been for five years telling Living Essentials the maker of 5-Hour Energy to drop its ‘no crash’ claim. Apparently a five year old study showed that the product resulted in a … Continue reading →

Posted in Advertising, Best business practices, Brand Advertising, Community, Marketing stuff | Tagged , , , , , , , , | 2 Comments

The U.S. Economy – it is what it is

Posted on January 17, 2013 by markkolier

It’s been more than four years since the economic crash of 2008 that affected (and still affects) many countries around the world including the U.S. The behavior of many Americans has changed and some of those changes are likely permanent. … Continue reading →

Posted in Living in the World Today | Tagged , , , , , , | 1 Comment

Do you have ‘pure’ experiences anymore?

Posted on January 14, 2013 by markkolier

It was this past Saturday afternoon and before getting started on helping cook dinner I found myself alone at home at just the moment the Baltimore Raven – Denver Bronco NFL Divisional Playoff game took place. Yes I know, funny … Continue reading →

Posted in Customer Experiences, Living in the World Today | Tagged , , , , , , , , | 4 Comments

Have you shopped at Searz lately?

Posted on January 11, 2013 by markkolier

The answer is of course not since the company goes by Sears (founded in 1886) which is the founder’s name – Richard W. Sears. I posted about Sears a little over a year ago – http://wp.me/pn6jX-y6 and had not been … Continue reading →

Posted in Brand Advertising, Customer Experiences, Marketing stuff | Tagged , , , , , , , , | Leave a comment