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Author Archives: markkolier
Advertising print and mail – the incredible shrinking channel
I spent more than twenty-eight years working on print and mail (and inserted) projects. In addition I have not been in a printing facility for almost a year and miss the smell of alcohol, ink and paper. While I don’t … Continue reading
How will Americans handle not being #1 in so many categories?
The 20th century has been termed the ‘American Century’ by pundits. There are plenty of good reasons for this notion such as having had the largest economy (this crown was gained around 1900 from Great Britain), the largest military by … Continue reading
Mobile blogging on how advertising tries to impact me
Sitting on the 11:39 p.m. train with an hour on my hand, I notice the train ads ( kind off liking OOH BTW), I realize I’ve never mobile blog posted, (can that be written?) and I find the three ads … Continue reading
In flight internet service offers poor customer value
More than three years ago I wrote a post noting that gogo internet service http://www.gogoair.com was so-so. I’ve used the service when available and again this past week I flew on a certain airline that offered the gogo internet service. I’m here … Continue reading
The Las Vegas brand in one word – FUN!
Until this week I hadn’t been in Las Vegas for almost five years. I’m here for a client franchise convention and while I like to sit and play a little blackjack and even stand at a crap table for a … Continue reading
Acxiom – a huge data marketing company that knows things about you
Having been in the direct marketing business for much of my career I have been familiar with Little Rock, Arkansas-based Acxiom including yesterday when he formally introduced http://www.aboutthedata.com an Acxiom website that offers consumers the chance to review some of … Continue reading
Posted in Advertising, Best business practices, Data collection, Data driven marketing, Living in the World Today, Marketing stuff, Personal Privacy
Tagged Acxiom, Allaboutdata.com, Dun & Bradstreet, Experian, Julie Brill, New York Times, Personal data collection, Scott Howe, selling consumer data
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What would you do tomorrow if your career today was no longer viable?
Keeping one’s business skills up-to-date and relevant has never been more important in this era of ever-evolving technology. But what if what you had been doing for more than twenty five years was increasingly irrelevant? I can tell you that … Continue reading
Professional tennis could use a few more personalities
Don’t worry I am not going to go all nostalgic here, even after attending the first day of the U.S. Tennis Open this past Monday for the 37th time in 38 years (or something like that). Aside from making me … Continue reading
The Way I See It - Mark Kolier 