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Author Archives: markkolier
SO busy. Dropping in just doesn’t work any more
It’s gotten to the point where less and less frequently I call someone without arranging it beforehand. Do you schedule your calls with clients and prospects too? That happens with face-to-face appointments now almost exclusively. A far cry different from … Continue reading
Why aren’t you marketing your product at a State Fair?
I’ve only been to one other State Fair in Ohio and it was a regional fair and not for the entire state but it was pretty much what I expected. Animals, produce, music performances, rides, funnel cakes, and corn dogs. … Continue reading
How U.S. Millennials are like Chinese tourists
U.S. Millennials clearly behave differently than their mostly Baby Boomer and Gen X parents. What I have observed from many millennials is a different value system when it comes to how they like to spend their time as opposed to … Continue reading
Assembling relationships – One of my favorite hobbies
When strategy and development are critical aspects of your professional life, the people you know, meet, and work with are your most valued assets. I won’t say that it’s who you know more than what you know. Both are important … Continue reading
The best investing opportunities are all about Deal Flow
One of the things I enjoy most about my daily professional activities is finding the right opportunities to help companies and individuals with their success. The term that I hear most often thrown around is ‘deal flow’. Whenever I meet … Continue reading
Posted in Entrepreneurship, Start ups
Tagged Deal Flow, Entrepreneurs, Investing, raising capital
2 Comments
Facebook provides a lens of your life
Facebook is still only 12 years young and there are still plenty of people that remember LBF – Life Before Facebook. And even if Facebook usage is waning amongst millennials and Gen Z’ers (younger than Millennials), I would not bet … Continue reading
Amazon and Google are fast becoming like public utilities
I’ve noted on several occasions that I am an admirer of both Google (now Alphabet) and Amazon.com. As marketers we are involved with both every single day on behalf of our clients AND ourselves. We have a number of clients … Continue reading
Dollar Shave again shows the power of direct marketing
My eyes opened wide when I saw the news last week that Dollar Shave Club was sold to packaged goods giant Unilever for $1B. I knew Dollar Shave was disruptive and a fairly new company (five years old). I did … Continue reading
NASA still needs to market itself
Last year I wrote about a great marketing story that “wasn’t” and it had to do with NASA. You remember NASA right? The National Aeronautics and Space Agency. Aeronautics? Does anyone really use that term outside of the agency itself? … Continue reading
Posted in Living in the World Today, Marketing stuff
Tagged marketing of outer space, NASA, NASA budget, NASA jobs, Space exploration
2 Comments
Four years after my career upheaval I am still standing
In some ways the summer of 2012 seems like more than four years ago. In July of that summer I was…Forced? Compelled? Convinced? whatever you want to call it, to end the operations of my former business that had been … Continue reading
The Way I See It - Mark Kolier 