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Category Archives: Media
Television commercials as content in Japan – groundbreaking?
It’s my last day in Tokyo on this trip and it’s been an interesting and very enjoyable one. Last night after I returned from a walk and a libation I picked up a can of Chu-hi (why do I love … Continue reading
A really cool NBA 2012 Playoff television commercial
Maybe I’ve seen something like it before and cannot remember but the intense ad http://www.youtube.com/watch?v=MZ6N-4p1kLc in which type flashes quickly throughout the 0:30 television spot is highly unusual and highly engaging. I found it haunting and very memorable. For starters … Continue reading
Advertising on the side of the road – the brands change but the song remains the same
This week I drove the 750 miles down Interstate 95 from the New York City area into South Carolina. I like driving and don’t make 11 hour drives with any regularity. Since it’s long the scenery is not always riveting … Continue reading
5 Things gas stations do to tick me off
With current gas prices in the U.S. averaging just under $4.00/gallon (of course where I live it is more like $4.20) the customer experience of going to the gas station is an already painful one. Many of the nation’s refiners … Continue reading
The New York Lottery Announcer – He might have the best job ever – but what’s his name?
The New York Lottery began in 1967 and according to Wikipedia its first slogan was “Your Chance of a Lifetime to Help Education”. It has generated over $34 billion in aid to education revenue. It continues to have the highest … Continue reading
Burger King is poised to fall to #3
With McDonald’s continuing to reign as the undisputed heavyweight champion of the world when it comes to burgers/QSR’s, the contest between Burger King and Wendy’s for second place has suddenly become more interesting. Wendy’s is about to surpass Burger King … Continue reading
Posted in Advertising, Marketing stuff, Media
Tagged Burger King, Diet Coke, Flavia Faugeres, Have it your way, McDonald's, McGarry Bowen, Pepsi, QSRs, Tim Calkins, Wendy's
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Follow that brand – Twitter brand followers are more likely to buy
Companies who develop a strong Twitter following online have a better chance at increasing sales according to a recent study conducted by Constant Contact and research firm Chadwick Martin Bailey – http://bit.ly/tZIZql. The survey studied the buying habits of fewer … Continue reading
The Way I See It - Mark Kolier 
Jeremy Lin has made the New York Knicks ‘America’s Team’
At least for now. Only two years ago a friend of mine was completely joking when he was asked about his favorite pro basketball team (and mine) – the New York Knickerbockers when he said – you mean ‘America’s team?’ … Continue reading →