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Category Archives: Marketing stuff
To get new ideas and experiences think about getting out of your comfort zone
While I am hardly qualified to be a psychologist, I do constantly observe behavior in people and things in and around my life. One thing I have observed (and this is no revelation) is that people consistently fall into routines … Continue reading
Is Charlie Sheen a marketing genius?
With a dizzying total of more than 2,200,000Twitter followers in a little over a week Charlie (aka Tiger Blood) Sheen has reset the bar for attracting attention and gaining social media status. Now terming himself “Born small…Winning…Now Huge…Bring It!…unemployed winner…”, … Continue reading
Stock brokerage cold call prospecting – how could it still work?
I am sitting at my desk and the phone rings. For some reason our company does not have caller ID. On the other end of the phone is a young (or so I assume) man (in fact I cannot recall … Continue reading
Direct mail grows in defiance of ‘print is dead’
Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading
Google’s new One Pass – Should Continental Airlines be flattered?
When I heard about Google’s new One Pass Payment System http://on.wsj.com/fLb5Xm I immediately thought ‘why are they ripping off Continental Airline’s frequent flyer program name?’ It’s not like Continental Airlines has given up the program or that Google was unaware … Continue reading
New York’s Toy Fair is big – but not fun
I went to the Jacob Javits Center yesterday and attended my first Toy Fair in a really long time. In fact the last time I went to Toy Fair it was in the Flatiron District at 200 Fifth Avenue so … Continue reading
Attention Sealy Mattress shoppers – Beds are NOT Kitchens
With all the talk about controversial Groupon.com Super Bowl spot with Timothy Hutton (I thought it was a poor attempt at association humor, a bit insensitive, but hardly egregious as some people would have you believe), an overlooked spot in … Continue reading
Do you have Klout or are you a Twitalyzer?
If you’ve been paying rapt attention to the social media space, then perhaps you are aware of http://www.Klout.com and/or http://www.Twitalyzer.com (I was aware of the former but not the latter). The sites offer you a measure of your social ‘influence’. … Continue reading
The Way I See It - Mark Kolier 