Tag Archives: Super bowl advertising

Oscar advertising doesn’t resonate like Super Bowl advertising

Three weeks ago (doesn’t it somehow seem longer?) the Super Bowl attracted a record amount of television viewers (and oddly the largest game crowd in Super Bowl history as well). As reported in Ad Age last week the cost for … Continue reading

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Denny’s does some interesting marketing things but are they effective?

The past two years Denny’s restaurants have offered an interesting promotion the Tuesday after the Super Bowl – a Free ‘Grand Slam’ breakfast. It created a great deal of buzz in 2009 and again this year and reportedly cost less … Continue reading

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