Category Archives: Entrepreneurship

The point I missed about podcasts

Posted on August 3, 2020 by markkolier

A couple of years ago I posted that I liked podcasts well enough but felt that since I could read so much faster than I could listen.. Continue reading →

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Direct response has to go beyond ‘just get the order’

Posted on June 6, 2019 by markkolier

In the classic sense, direct response has always been about getting the first order, meeting or beating breakeven, then keeping that new customer in the funnel long enough to actually make a profit. Keeping customers in for a couple of … Continue reading →

Posted in Advertising, Direct marketing, Direct response, Entrepreneurship, Marketing stuff | Tagged , , , , , , , | Leave a comment

How being on the road is very good for me

Posted on February 26, 2019 by markkolier

For three out of the past four years I’ve taken a break from the cold of the Northeast and, (with my wife), driven South (and also at other times West) to warmer climes. The trips have lasted anywhere from just … Continue reading →

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Direct-to-Consumer marketing is not as easy as it might seem

Posted on November 13, 2018 by markkolier

I’ve been involved with DTC for a large part of my career.   I met and did some business with Lillian Vernon a good number of years ago, and if you don’t know her or her company you might find that … Continue reading →

Posted in Advertising, Direct marketing, Direct response, Direct Response Television, Entrepreneurship | Tagged , , , , , , , , , , , | Leave a comment

Assembling relationships – One of my favorite hobbies

Posted on September 1, 2016 by markkolier

When strategy and development are critical aspects of your professional life, the people you know, meet, and work with are your most valued assets. I won’t say that it’s who you know more than what you know. Both are important … Continue reading →

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The best investing opportunities are all about Deal Flow

Posted on August 25, 2016 by markkolier

One of the things I enjoy most about my daily professional activities is finding the right opportunities to help companies and individuals with their success. The term that I hear most often thrown around is ‘deal flow’. Whenever I meet … Continue reading →

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Inventors are not necessarily entrepreneurs

Posted on June 9, 2016 by markkolier

I admit I am always on the lookout for a good idea that might have the potential to be a growing and successful business. This week just outside of Pittsburgh, I attended the INPEX (Invention and New Product Exposition). INPEX … Continue reading →

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Is Facebook’s Mark Zuckerberg among the best CEO ‘s in the U.S. today?

Posted on February 25, 2016 by markkolier

A few years ago it would have been unthinkable to consider twenty-something and millennial Mark Zuckerberg in the same vein as Jack Welch. But there I just did it and I think it’s worth consideration. Jack Welch was a terrific … Continue reading →

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For entrepreneurs it’s not the money, it’s the M-O-N-E-Y

Posted on October 29, 2015 by markkolier

When I began working back in the 1980’s I worked at a major NYC bank in the marketing department as a marketing associate alongside a number (more than 10) of very smart women (there were one or two men but … Continue reading →

Posted in Entrepreneurship, Start ups | Tagged , , , , , | 2 Comments