Category Archives: Consumer Behavior

Don’t think millennials watch TV commercials? Think again

Posted on March 5, 2015 by markkolier

Are millennials watching television commercials?  My informal survey of millennials (a small sample of less than 10) provided a takeaway that millennials DO watch television commercials.  Sort of.  As we know millennials are the ultimate mult-taskers.  Texting, tweeting, and many … Continue reading →

Posted in Advertising, Advertising to Millenials, Consumer Behavior, Television advertising | Tagged , , , , , , | Leave a comment

Five reasons a football tailgate is all about social networking

Posted on October 30, 2014 by markkolier

Because I am an American I watch football.  Some days I watch too much football.  Well almost.  Yet like most football watching fans I don’t attend many games in person.  There are obvious reasons for that – expense being a … Continue reading →

Posted in 50+ market, Advertising to Millenials, Community, Consumer Behavior, Sports Marketing | Tagged , , , , , | 1 Comment

Will Google buy Uber?

Posted on August 28, 2014 by markkolier

Uber is still the lead horse in the car-sharing race (ahead of Lyft and Sidecar for example). I’ve already written about when Google Drives Your Car.  Now I can see that it is only natural that Google can drive you … Continue reading →

Posted in Apps, Consumer Behavior | Tagged , , , , , , , | Leave a comment

Five reasons people hate going to stores

Posted on August 7, 2014 by markkolier

Soon we will reminisce on when people used to actually go into retail stores.  It wasn’t all that long ago.  It even feels like it was only yesterday.   The Wall Street Journal on Wednesday had a story entitled ‘Shoppers are … Continue reading →

Posted in Consumer Behavior, Internet Shopping, Shopping | Tagged , , , , , , | 4 Comments

New from Amazon – WOOT!

Posted on July 24, 2014 by markkolier

Quietly last week on July 12, 2014 Amazon.com began promoting Woot.com.   I know this because I was ‘invited’ to join. Being curious I did just that. The home page offered what I felt was the burning question – ‘WHAT IS … Continue reading →

Posted in Consumer Behavior, Customer Experiences, Daily Deals, Innovation | Tagged , , , , , | Leave a comment

Wearable technology still has far to go

Posted on June 26, 2014 by markkolier

I remember Garmin.   So Garmin has gotten into the market for wearable technology (I guess Tom-Tom and Magellan must be doing the same thing as how irrelevant have stand-alone GPS units become?). I find it interesting that as a growing … Continue reading →

Posted in Communication, Consumer Behavior, Technology | Tagged , , , , , , , | 2 Comments

Try in-store buy at home vs. buy at home pick up in-store

Posted on April 10, 2014 by markkolier

The recent news regarding Chinese e-commerce giant Alibaba.com’s U.S. $692 million investment in Chinese department store operator, Intime Retail giving it a 25 percent stake in the company is quite possibly a watershed event in the marriage between online and … Continue reading →

Posted in Best business practices, Brand Advertising, Business in Asia, Business in China, Consumer Behavior, International business | Tagged , , , , , , , , , , , , | Leave a comment

Continuity direct marketing in E-books – the song remains the same

Posted on March 13, 2014 by markkolier

For a good portion of my professional career I was involved with continuity direct marketing.   We did work for record clubs like Bertelsmann (and Columbia House) and book clubs like Book of the Month Club.   I learned a great deal … Continue reading →

Posted in Best business practices, Community, Consumer Attitudes, Consumer Behavior, Continuity marketing | Tagged , , , , , , | 2 Comments

Binge watching makes me wonder how people find time to watch all these great shows

Posted on February 20, 2014 by markkolier

The blurb from http://www.gawker.com asks the following question –  Did you watch all of the second season of Netflix’s House of Cards this weekend? Good. So did I. Let’s talk. Spoilers ahead.  I’ve not watched House of Cards yet.  Don’t get … Continue reading →

Posted in Advertising, Consumer Behavior, Customer Experiences, Internet television | Tagged , , , , , , , , | Leave a comment

Are you ready to blame 2014’s winter weather for making business tougher?

Posted on February 17, 2014 by markkolier

My informal poll of some of our clients and associates paints a very different business picture than the rosy one on Wall Street.  This past Friday the Dow closed at its highest level for 2014 – so far.   Yet what … Continue reading →

Posted in Consumer Attitudes, Consumer Behavior, U.S. Economy | Tagged , , | 2 Comments