Category Archives: Communication

Mother Nature and Irene trump technology

Posted on August 29, 2011 by markkolier

If you are anywhere in the Mid-Atlantic toward the Northeast you have woken up this Monday morning to at least some partial disruption to your normal routine. Here in Connecticut more than 750,000 ‘customers’ are without power. Being that there … Continue reading →

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Facebook video chat – do you know how good it is?

Posted on August 26, 2011 by markkolier

It took our now college age daughter to suggest using Facebook video chat instead of Skype. Up until now Skype has been my video chat go-to option. Two nights ago we video chatted on Facebook and it was impressive in … Continue reading →

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LinkedIn’s market value may have taken a hit but it’s more valuable to me than ever

Posted on August 10, 2011 by markkolier

Last Friday and this past Monday the stock market took major hits. Yesterday it came back. One of the biggest losers was LinkedIn which some say was overvalued. While I am not all that knowledgeable when it comes to company … Continue reading →

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Reading is fundamental but how do you decide what to read?

Posted on August 8, 2011 by markkolier

When I travel one of the things I look forward to is the opportunity to read novels – both fiction and non-fiction. This is in contrast to what I read when I am not traveling. Three newspapers a day, countless … Continue reading →

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A great example of good email marketing communication that was really bad

Posted on July 20, 2011 by markkolier

Our team does advise companies on best practices when it comes to creating and sending email messages. We truly believe that respecting recipient’s wants, needs and desires is critical in maintaining email as a viable channel to promote offers, engagements … Continue reading →

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Google+ the jury is still deliberating

Posted on July 5, 2011 by markkolier

I am off this week which is to say that I won’t be doing the normal office thing. It’s not quite like Bill Gates leaving Microsoft for a couple of weeks as he does annually where he reads and ruminates. … Continue reading →

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Email marketing has entered the vortex

Posted on June 29, 2011 by markkolier

I know I’ve felt it coming on for quite a while now but a report from DM News on June 27th http://bit.ly/junPy3 offers some pretty sobering metrics on open rates, overall email deliverability as well as unsubscribe rates. The suggestions … Continue reading →

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When you think as a leader you are above the law – think again

Posted on June 9, 2011 by markkolier

Dominique Strauss-Khan, Elliot Spitzer, Mark Sanford, and more recently Anthony Weiner. My guess is those four names conjure up a pretty clear idea in your mind of what they have in common. All of them are ‘leaders’ who somehow believed … Continue reading →

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Will Microsoft acquisition destroy Skype?

Posted on May 11, 2011 by markkolier

With its $ 8.5 billion acquisition of Skype announced yesterday Microsoft will yet again be put under the microscope to examine how it will manage one of the world’s most popular web portals. Skype has more than 660 million members/users … Continue reading →

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Mobile phones are no longer the third screen

Posted on May 2, 2011 by markkolier

Having just returned from China and a trip to South Carolina I’ve had to use a mobile phone (it’s a Blackberry Storm) as my primary communication device for nearly two weeks. Although I won’t get into the problems that Research … Continue reading →

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