Tag Archives: eMarketer

Reading is fundamental but how do you decide what to read?

When I travel one of the things I look forward to is the opportunity to read novels – both fiction and non-fiction. This is in contrast to what I read when I am not traveling. Three newspapers a day, countless … Continue reading

Posted in Communication, Living in the World Today | Tagged , , , , , , , | 2 Comments

Marketing and Social Media – An attribution model will display its attributes

Our agency has migrated from using traditional direct response channels to a host of new media vehicles including social media. While we continue to employ direct mail (particularly to identified prospects and customers), television, print, the three S’s – SEO, … Continue reading

Posted in Marketing stuff, Social Media | Tagged , , , , , , | 8 Comments