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Category Archives: Brand Advertising
Welch’s and Mott’s – two separate American brands but yet so much the same
Being a man of a certain age, when it comes to food I grew up in what consider to be an iconic age of American food brands. Included in our refrigerator right now is a bottle of Welch’s White Grape … Continue reading
Mobile blogging on how advertising tries to impact me
Sitting on the 11:39 p.m. train with an hour on my hand, I notice the train ads ( kind off liking OOH BTW), I realize I’ve never mobile blog posted, (can that be written?) and I find the three ads … Continue reading
The Las Vegas brand in one word – FUN!
Until this week I hadn’t been in Las Vegas for almost five years. I’m here for a client franchise convention and while I like to sit and play a little blackjack and even stand at a crap table for a … Continue reading
The future of Chinese brand success in the U.S. will be tied to better – not cheaper
Samsung (from Japan) is one of the most recent examples of a foreign brand that has successfully changed its brand perception in the eyes of many Americans. The success of the Samsung smart phone has enabled Samsung to sell more … Continue reading
A great example of branding the right way
Just by the colors and font of the type face my guess is you will know the brand about which I am writing. It’s impressive that without a word mentioning the brand the simple font and color treatment of the … Continue reading
Ethan Allen – the interesting Asia story of a venerated American Brand
Last week at the Asia Society in New York I attended an event entitled “Ethan Allen CEO – Selling ‘Made in the USA’ to China. It featured Ethan Allen Interiors CEO M. Farooq Kathwari interviewed by Timothy Aeppel bureau chief … Continue reading
Thinking outside of the box is easier when you were never in the box in the first place
We’ve been interviewing a number of very smart and qualified young candidates for summer internships. One thing that has struck me is that when we have met with foreign students (as well as American students) the foreign students have shown … Continue reading
Screenvision commands a captive audience
Don’t be alarmed but while you’ve been going to the movie theater over the past several years we’ve all been conditioned to accept advertising while we sit and wait for the feature presentation to begin. (OK the endless previews followed … Continue reading
The Way I See It - Mark Kolier 