Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Man Bites Dove –A dessert so good it needs no advertising

I am thinking about ice cream and not only because we’re past Memorial Day here in the U.S, which is the unofficial beginning of summer… I just really love ice cream, but I also know that ice cream is a … Continue reading

Posted in Advertising, Grocery marketing | Tagged , , , | Leave a comment

Sometimes an airline gets it right – A Southwest story

The ad above is from 1992.  For me it’s appropriate right now.  Given the recent tragedy aboard a Southwest Airlines jet my timing might have been better but since my experience happened last week it is more relevant now that … Continue reading

Posted in Airlines, Customer Experiences | Tagged , , , | Leave a comment

U.S. Healthcare begins to go back to go forward – the return of the house call

As an agency working in a variety of aspects and segments of healthcare marketing, our team has acquired a broad view of healthcare marketing. One trend that seems clear is that with the continued growth of healthcare EHR (electronic health … Continue reading

Posted in Healthcare, Healthcare marketing, Personal Privacy | Tagged , , , , , , , , , , | Leave a comment

Use Google Alerts to be in the know first

I am actually surprised that most people I know, don’t use Google Alerts to keep up with their employers, clients, prospects, and competitors. Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper … Continue reading

Posted in Google, Listening | Tagged , , | Leave a comment

Is it all over for Chinese companies doing business in the U.S.?

The recent and present tariff war between the U.S. and China (but not only China), is the most counter-productive thing that could have happened to Sino-American business interests. Yet it’s not as if it’s been clear sailing for Chinese companies … Continue reading

Posted in China, China Marketing, International business | Tagged , , , , | Leave a comment

What’s so wrong with being a niche business?

I’ve written about Blackberry a number of times since I started this blog but not since 2012 when I wrote – I’m waving bye-bye to Blackberry. I noted the features were awful, the battery life was poor, and the two-year … Continue reading

Posted in Best business practices, Devices, Mobile Communication | Tagged , , , , , | Leave a comment

The benefits of working remotely outweigh the disadvantages

I had a friend tell me that it seems my blog often touches on the experiences of driving automobiles. When I started writing this blog nearly 10 years ago I called it “The Way I See It”. Not the most … Continue reading

Posted in Driving, Living in the World Today | Tagged , , , , | 3 Comments

Ready? Your Healthcare provider will be contacting you MUCH more often

Let me start by noting that I am excited and in favor of the use of telemedicine. The expectation is the delivery of timely and accurate care. As co-owner of a small business I am faced with the same healthcare … Continue reading

Posted in Consumer Behavior, Healthcare marketing | Tagged , , | Leave a comment

Sleep as business currency

I recently finished UC Berkeley Neuroscientist and Professor Matthew Walker’s interesting book Why We Sleep: The New Science of Sleep and Dreams. I’m particularly interested in how much people sleep (or don’t sleep) and have written a few blog posts … Continue reading

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A portable professional life after two weeks

Now that road trip #1 has been over for nearly a week and I’m for a month ‘living’ out west 3,250 miles from home base, it’s real. And disrupting. And I love it. I wake up and a at work … Continue reading

Posted in Living in the World Today, Travel | Tagged , , , , , , | 1 Comment