Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:
- To read about their company or product.
- Monitor a developing news story.
- Get the latest news on a celebrity or sports team.
- Find out what’s being said about themselves
- Search for job openings in their industry.
- Help find new employees.
It’s about the easiest tool you can ever use. Go to Google Alerts, log-in if you are not already, enter in the company name, person’s name, or subject of interest. Choose the frequency of the alerts (once per day, once per week), and that’s it. You’ll receive alerts on the named companies, people or subject whenever ‘news’ or mentions have occurred.
The Google Alert service tool is not without imperfections. Since it scrapes words and names of companies and not necessarily context, I do receive some irrelevant updates for companies that are spelled similarly, or partially. But that’s a minor annoyance given that I feel I have a better chance of staying on top of developments as they relate to companies that interest me of which there are many.
As a resource for our clients, part of our responsibility is keeping up with what the competition is doing. Whether it’s a specific company or category you can create alerts for just about anything. Setting up variations on your name or company’s name also can yield some interesting updates.
Bloggers use Google Alerts to point them to relevant content about which they are writing. Here’s a link to an article that does a nice job of evaluating the service.
I like knowing things first don’t you?