Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Direct mail grows in defiance of ‘print is dead’

Posted on February 25, 2011 by markkolier

Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading →

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IHOP and Denny’s 0pen 24 hours a day – a good thing or bad thing?

Posted on February 23, 2011 by markkolier

If you are on the road and hungry at 3AM do you find it comforting to see a sign for an IHOP or Denny’s? I don’t travel in the middle of the night but once every few years so a … Continue reading →

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Google’s new One Pass – Should Continental Airlines be flattered?

Posted on February 21, 2011 by markkolier

When I heard about Google’s new One Pass Payment System http://on.wsj.com/fLb5Xm I immediately thought ‘why are they ripping off Continental Airline’s frequent flyer program name?’ It’s not like Continental Airlines has given up the program or that Google was unaware … Continue reading →

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New York’s Toy Fair is big – but not fun

Posted on February 16, 2011 by markkolier

I went to the Jacob Javits Center yesterday and attended my first Toy Fair in a really long time. In fact the last time I went to Toy Fair it was in the Flatiron District at 200 Fifth Avenue so … Continue reading →

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Are the Grammy’s intended as entertainment or to promote music sales?

Posted on February 14, 2011 by markkolier

The easy answer is yes. But what if you had to choose one or the other? Last night’s big winner was the group Lady Antebellum. Twenty years ago the Grammy winners would experience a nice bump in record sales (actually … Continue reading →

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Attention Sealy Mattress shoppers – Beds are NOT Kitchens

Posted on February 11, 2011 by markkolier

With all the talk about controversial Groupon.com Super Bowl spot with Timothy Hutton (I thought it was a poor attempt at association humor, a bit insensitive, but hardly egregious as some people would have you believe), an overlooked spot in … Continue reading →

Posted in Customer Experiences, Marketing stuff | Tagged , , , | 4 Comments

Do you have Klout or are you a Twitalyzer?

Posted on February 9, 2011 by markkolier

If you’ve been paying rapt attention to the social media space, then perhaps you are aware of http://www.Klout.com and/or http://www.Twitalyzer.com (I was aware of the former but not the latter). The sites offer you a measure of your social ‘influence’. … Continue reading →

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AOL shows Huffington Post the money

Posted on February 7, 2011 by markkolier

You cannot blame Arianna Huffington for taking the $ 315 million ($ 300 million in cash) for Huffington Post from AOL and Tim Armstrong. Greg Coleman who is the CRO (Chief Revenue Officer) at Huffington Post actually came over from … Continue reading →

Posted in Marketing stuff, Media, Social Media, Technology | Tagged , , , , , , , , , , | 2 Comments

Who will be the winners at Sunday’s Super Bowl Advertising Party?

Posted on February 4, 2011 by markkolier

Well it’s safe to say that Fox TV will be the biggest, if not one of the biggest winners. NFL viewership was off the charts this season and with the bad weather much of the U.S. experienced this winter more … Continue reading →

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Does the Groundhog know anything else besides predicting the weather?

Posted on February 2, 2011 by markkolier

I’m not sure I would trust anything Puxatawney Phil or Staten Island Chuck would ‘say’. After all The National Climatic Data Center believes the Groundhog prediction rate to be around 39% accurate. http://bit.ly/b1kIua – which would be good if you … Continue reading →

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