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Author Archives: markkolier
The future will include mobile phone usage on planes
With the FAA’s recent decision to approve the use of electronic devices beyond airport gates and tarmacs, the vitriol and outrage against people talking on their mobile devices on planes is deafening. Let me go on record as not being … Continue reading
When Google drives your car
When I talk with people about the idea of driverless cars – i.e. Google driving you around, most people agree that it could happen in their lifetime. I laugh a bit and ask if their idea of a lifetime is … Continue reading
Marketing November 22, 1963
It will be fifty years tomorrow from that fateful day that by some accounts ended the innocence of the United States. (Although that expression is thrown around too much as far as I am concerned – think 9/11). To attach … Continue reading
Singles Day in China and the future of Chinese brand development
Earlier this week you might have heard about China’s incredible ‘Singles Day’ sales of not quite US $6 billion that occurred this past Monday 11-11. Alibaba (full disclosure a recent client) has promoted this ‘holiday’ since 2009. Last year on Nov. … Continue reading
Welch’s and Mott’s – two separate American brands but yet so much the same
Being a man of a certain age, when it comes to food I grew up in what consider to be an iconic age of American food brands. Included in our refrigerator right now is a bottle of Welch’s White Grape … Continue reading
After twenty years I have finally moved to Mac from PC – mostly
Prior to moving full time this year to an office in midtown Manhattan I had been a dedicated PC platform guy. I always have used and liked (and still do) Microsoft Outlook. Word, PowerPoint and Excel. Sure we had Macs … Continue reading
You’d miss Daylight Savings Time more than you think
If you are extra-sleepy this Monday morning of November, you are probably blaming it on the ‘time change’. The U.S. still adheres to the semi-annual moving of the clocks one hour forward on the first Sunday in April (spring forward), … Continue reading
The Way I See It - Mark Kolier 