Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

Continuity direct marketing in E-books – the song remains the same

Posted on March 13, 2014 by markkolier

For a good portion of my professional career I was involved with continuity direct marketing.   We did work for record clubs like Bertelsmann (and Columbia House) and book clubs like Book of the Month Club.   I learned a great deal … Continue reading →

Posted in Best business practices, Community, Consumer Attitudes, Consumer Behavior, Continuity marketing | Tagged , , , , , , | 2 Comments

A real revenue model for Foursquare

Posted on March 10, 2014 by markkolier

Four years ago I signed up (it did not feel like joining) for Foursquare.  There’s still value in checking into various places – $5 off, a free appetizer, or some other special (free drink etc.) that might be offered upon … Continue reading →

Posted in Entertainment, Living in the World Today, Marketing stuff, Networking, Social Media, Technology | Tagged , , , , , | 2 Comments

QR codes live on in infamy

Posted on March 6, 2014 by markkolier

Back in 2011 I wrote a post entitled ‘QR codes will die soon – Here comes ‘Near Field Communications’ (NFC)”.  Well more than three years later, not unlike the great Mark Twain, rumors of the demise of QR codes were … Continue reading →

Posted in Augmented Reality, Marketing stuff, Technology, Uncategorized | Tagged , , , , , , | Leave a comment

People with big dreams of success don’t think about vacations

Posted on February 27, 2014 by markkolier

When you are excited about what you are building, doing, and learning, vacation is the furthest thing from your mind.  Vacation in and of itself is a rather new concept within the framework of man’s development.  I tried to find … Continue reading →

Posted in Living in the World Today | Tagged , , , , , , | Leave a comment

Apple’s arrogance drove me to stay with Android

Posted on February 24, 2014 by markkolier

If you are familiar with a recent post where I asked people to help me decide which new phone to get you may be interested to know that I finally decided on the Samsung Galaxy 4S.  There are a number … Continue reading →

Posted in Mobile Communication, Technology, Uncategorized | Tagged , , , , , , | 4 Comments

Binge watching makes me wonder how people find time to watch all these great shows

Posted on February 20, 2014 by markkolier

The blurb from http://www.gawker.com asks the following question –  Did you watch all of the second season of Netflix’s House of Cards this weekend? Good. So did I. Let’s talk. Spoilers ahead.  I’ve not watched House of Cards yet.  Don’t get … Continue reading →

Posted in Advertising, Consumer Behavior, Customer Experiences, Internet television | Tagged , , , , , , , , | Leave a comment

Are you ready to blame 2014’s winter weather for making business tougher?

Posted on February 17, 2014 by markkolier

My informal poll of some of our clients and associates paints a very different business picture than the rosy one on Wall Street.  This past Friday the Dow closed at its highest level for 2014 – so far.   Yet what … Continue reading →

Posted in Consumer Attitudes, Consumer Behavior, U.S. Economy | Tagged , , | 2 Comments

People still watch NBC Universal’s coverage of the Winter Olympics even when they know the results

Posted on February 10, 2014 by markkolier

Like many people I watch sports to relax and distract myself from the day to day stresses of my life.   As I have written in the past I have always enjoyed watching the Olympics whether it is the summer or … Continue reading →

Posted in Advertising, Sports Marketing, Television advertising | Tagged , , , , | Leave a comment

Interesting idea from Steve Wozniak on Apple and Android together?

Posted on February 7, 2014 by markkolier

I posted this week that I was looking for help in determining which smartphone to get – http://wp.me/pn6jX-Sq.  Apparently Apple co-founder Steve Wozniak was one or two steps ahead of me.  No surprise.   From an article in Wired: http://www.wired.com/gadgetlab/2014/02/woz-interview/?cid=18163944 … Continue reading →

Posted in Uncategorized | Leave a comment

Here’s your chance to help me decide on which new smartphone to get

Posted on February 6, 2014 by markkolier

I am a big fan of crowdsourcing.  Not for everything as sometimes you need to just go your own way and forsake popular opinion.  At least that’s what I do sometimes.    However when it comes to deciding on a new … Continue reading →

Posted in Mobile Communication, Technology | Tagged , , , , , , , , , , , , | 16 Comments