Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

I don’t want or need a ‘relationship’ with EVERY brand

Posted on January 12, 2017 by markkolier

When traveling to and from New York City I prefer mass transportation whenever it’s practical – which is most of the time. Upon occasion I do drive the hour or so into Manhattan and park. With the advent of parking … Continue reading →

Posted in Customer experience ratings, Customer Experiences | Tagged , , , , | Leave a comment

23 books I finished in 2016

Posted on January 5, 2017 by markkolier

There’s a part of me that believes ‘You are what you read”.   Some years ago I realized that I was not reading much aside from magazines, newspapers, and marketing and advertising industry articles.   I set a goal to read 2 … Continue reading →

Posted in Marketing stuff | Tagged , , , , , , , , | 2 Comments

Technology gifts that have changed my life

Posted on December 28, 2016 by markkolier

A high school friend who I’ve not seen in several years posted on social media about a new Fit Bit she received as a holiday gift. My wife and I like to give Fit Bits as gifts because I believe … Continue reading →

Posted in Consumer Behavior, Technology, Virtual Reality | Tagged , , , , , , , , | 3 Comments

Christmas music makes it better for marketers AND people too

Posted on December 14, 2016 by markkolier

It’s less than two weeks before Christmas Day 2016 and for over a month the sounds of Christmas music (it’s ok to call it that right?) have filled the air all around New York City. As a would-be jazz pianist, … Continue reading →

Posted in Holiday marketing, Non-profit marketing, Retail marketing | Tagged , , | Leave a comment

Gadgets can still offer value – just don’t call them that

Posted on December 8, 2016 by markkolier

NY Times writer Farhad Manjoo had another excellent column this morning “The Gadget Apocalypse Is Upon Us”. I agree with the idea that gadgets are losing the battle to software.   Consumer behavior plays a critical role in determining the success of … Continue reading →

Posted in Gadgets, Personal Technology, Technology | Tagged , , , | Leave a comment

Gap learns a few things from Zara – me too

Posted on December 1, 2016 by markkolier

I read a very interesting article in this week’s Wall Street Journal – As Gap Struggles, Its Analytical CEO Prizes Data Over Design Khadeeja Safdar’s November 28th WSJ article: I was quite surprised to learn that in terms of market … Continue reading →

Posted in Advertising, Advertising to Millenials, Brand Advertising, Retail marketing | Tagged , , , , , , | Leave a comment

Bad data is worse than no data

Posted on November 17, 2016 by markkolier

Last week’s Election Day here in the United States was a bad day for data modelers, not to mention data overall. One thing that interested me (and many people) very much was that almost EVERYONE got it wrong. As we … Continue reading →

Posted in Data collection, Data driven marketing | Tagged , , , , | Leave a comment

Be uncompromising but willing to compromise

Posted on November 3, 2016 by markkolier

Having a personal value system is how individuals make decisions on what to do and what not to do. From a very young age we’re taught to be uncompromising when it comes to your core values. I could not agree … Continue reading →

Posted in Living in the World Today | Tagged , , , | Leave a comment

Direct Sales and Direct Response – they are not the same thing

Posted on October 20, 2016 by markkolier

Should you market your great new product or service via retailers or sell direct to the consumer? That’s a question that gets asked every time an entrepreneur considers how to bring their product or service to market. On one hand, … Continue reading →

Posted in Direct marketing, Direct response, Direct sales | Tagged , , , , , , | Leave a comment

Marketing 101 – Use evidence of success to drive decisions

Posted on October 13, 2016 by markkolier

Data-driven marketing, Big Data, and all the related terms should be at the forefront of the minds of marketers.  73% of all digital spending in 2016 will be purchased programmatically.   http://www.pymnts.com/news/retail/2016/is-the-future-of-advertising-already-here/. Do more of what works, less of what … Continue reading →

Posted in Best business practices, Marketing Attribution, Marketing stuff | Tagged , , , , | Leave a comment