Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

A great example of good email marketing communication that was really bad

Posted on July 20, 2011 by markkolier

Our team does advise companies on best practices when it comes to creating and sending email messages. We truly believe that respecting recipient’s wants, needs and desires is critical in maintaining email as a viable channel to promote offers, engagements … Continue reading →

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A $1 billion IPO – is Zynga built to last?

Posted on July 13, 2011 by markkolier

The news last week was that Zynga has planned an IPO filing for $1 billion (it hopes to raise $1.5 to $2 billion with an overall company valuation as much as $20 billion). The move http://bit.ly/qq9yzv took nobody by surprise. … Continue reading →

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Where does marketing end and propaganda begin?

Posted on June 30, 2011 by markkolier

In preparing for my next trip to China in a few weeks I’ve been consuming all kinds of China related intelligence and information. Believe me there’s no shortage of things to read and learn. One feed I’ve been receiving is … Continue reading →

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Email marketing has entered the vortex

Posted on June 29, 2011 by markkolier

I know I’ve felt it coming on for quite a while now but a report from DM News on June 27th http://bit.ly/junPy3 offers some pretty sobering metrics on open rates, overall email deliverability as well as unsubscribe rates. The suggestions … Continue reading →

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Why Foursquare will win and Groupon will lose

Posted on June 24, 2011 by markkolier

I read Wednesday morning that 75% of all Foursquare activity is performed by 5% of its members. So it’s safe to say that Foursquare has a long way to go to attain the type of regular usage it desires. Since … Continue reading →

Posted in Advertising, Innovation, Marketing stuff, Mobile Communication, Social Media, Technology | Tagged , , , , , , | 4 Comments

Now that hockey and basketball are done the NFL is moving back to sanity

Posted on June 17, 2011 by markkolier

Somehow this year in the U.S. the National Hockey League (NHL) season outlasted the National Basketball Association season (NBA). The Boston Bruins of the NHL won their first Stanley Cup Championship in nearly 40 years on Wednesday night. This came … Continue reading →

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A great example of how a website can get it right and then get it wrong

Posted on June 8, 2011 by markkolier

Since I am a busy person and am not much of a shopper (more the type of buyer that walks into a store to buy what he came for and then walks out), shopping on the web is a great … Continue reading →

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Advertising today – pardon the interruption

Posted on May 25, 2011 by markkolier

I spent the day today as a judging chair for the first round of the 2011 Direct Marketing Association (DMA) International Echo awards at the DMA headquarters in New York City. I’ve been judging the Echo awards for something like … Continue reading →

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Selling your house today? There have to be better ways – don’t there?

Posted on May 18, 2011 by markkolier

Selling any residential property (house or apartment) is far from a fun process. Right down there with selling one’s car. (I think the process of buying a house is much more fun than buying a car BTW). Since my wife … Continue reading →

Posted in Best business practices, Living in the World Today, Marketing stuff | Tagged , , , , | 2 Comments

You can’t drive 55 but you can sell to them

Posted on May 16, 2011 by markkolier

The TV upfront season is at hand and the news is that ad spending on television is alive and thriving. One of the big reasons for that is the participation of the 55+ demographic. This group watches a lot of … Continue reading →

Posted in Entertainment, Marketing stuff, Media | Tagged , , , , , , , , , , | 2 Comments