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Category Archives: Marketing stuff
Tim Tebow and the Jets – a good marketing story
While I readily admit I am not overwhelmed with Tim Tebow’s prospects as an NFL starting quarterback, he is not without assets that could help my favorite NFL team – the New York Jets. In fact the sting of Tebow’s … Continue reading
‘Mad Men’ would not be crazy about ‘The Pitch’
After a 17 month hiatus AMC’s ‘Mad Men’ returns this Sunday in its regular 10PM slot. AMC has also created another new show which debuts with a ‘sneak preview’ April 8th at 11PM (right after ‘Mad Men’) called ‘The Pitch’ … Continue reading
$16 for a hotel in-room movie is ridiculous
In the highly competitive hotel industry, creating revenue from sources other than the actual room charge itself is critical. Hotel food and drinks are priced substantially higher than what would be considered ‘normal’ retail prices. And anyone that has stayed … Continue reading
The New York Lottery Announcer – He might have the best job ever – but what’s his name?
The New York Lottery began in 1967 and according to Wikipedia its first slogan was “Your Chance of a Lifetime to Help Education”. It has generated over $34 billion in aid to education revenue. It continues to have the highest … Continue reading
The Target.com website has nothing worth buying
Have you ever gone to the Target.com website? I had a couple of Target gift cards from the holidays and there’s no Target store all that close to where I live. So I finally decided to try to use the … Continue reading
Now’s the time for more social networks but do you have time for more social networking?
Who’s got more time for social networking? Already I find myself spending less and less time on Facebook. It may seem like I am on FB all the time to some people but I leave the tab open on my … Continue reading
Super Bowl XLVI was great – the ads not so much
Giant fans are still rejoicing this Monday morning following an entertaining and closely contested Super Bowl. The drama went down to the wire and when Tom Brady and the Patriots were facing a 3rd down and 16th and Brady connected … Continue reading
Generic brands don’t always mean the lowest price
In the era of stretching a paycheck, generic brands have moved from the fringes to the mainstream. Every day people consider the value of purchasing a ‘non-brand’ when visiting a supermarket, or big box retailer like Costco, Target or Wal-Mart. … Continue reading
The Way I See It - Mark Kolier 