Category Archives: Brand Advertising

Too many Groupon, Living Social, and Google Offers are wearing me out

Posted on April 14, 2013 by markkolier

Anyone that’s followed this blog over the past few years know that I am dubious when it comes to the business models of Groupon and Living Social.   Since Andrew Mason Groupon’s now ex-CEO has been forced out, it appears both … Continue reading →

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Truth in advertising can make for a lukewarm message

Posted on April 1, 2013 by markkolier

I’ve been watching a little (ok more than a little) bit of basketball recently with the NCAA and the NBA in high season.   Since sporting events are among the last events that I watch live on TV I have seen … Continue reading →

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Will Maker’s Mark turns a black mark into a winning hand?

Posted on February 18, 2013 by markkolier

Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading →

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Mayor Bloomberg well represents New York City’s brand

Posted on February 15, 2013 by markkolier

On Thursday New York City Mayor Michael Bloomberg made his final state of the city address. It coincided with is 71st birthday. I haven’t agreed with every one of Mr. Bloomberg’s initiatives (missions?), his smoking ban and large sugary drinks … Continue reading →

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Super Bowl Ads in Preview – good idea or bad idea?

Posted on February 1, 2013 by markkolier

The trend of releasing ads early that will run on the upcoming Super Bowl began a few years ago. Already this week I’ve seen people commenting on the previews of some of the ads that have been released.  Already one … Continue reading →

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Why all the fuss about energy drinks?

Posted on January 21, 2013 by markkolier

The National Advertising Division (NAD) an advertising watchdog has been for five years telling Living Essentials the maker of 5-Hour Energy to drop its ‘no crash’ claim. Apparently a five year old study showed that the product resulted in a … Continue reading →

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Have you shopped at Searz lately?

Posted on January 11, 2013 by markkolier

The answer is of course not since the company goes by Sears (founded in 1886) which is the founder’s name – Richard W. Sears. I posted about Sears a little over a year ago – http://wp.me/pn6jX-y6 and had not been … Continue reading →

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CheapOair.com – good online travel but what about the company name?

Posted on October 22, 2012 by markkolier

In recent weeks I’ve noticed a ‘new’ (or what I thought was a new) online travel site called http://www.CheapOair.com. When I first saw the television spot I thought I was watching a misplaced skit from Saturday Night Live. There couldn’t … Continue reading →

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Five Guys Burgers is delivering on the brand promise

Posted on October 16, 2012 by markkolier

Arriving back in the NYC area from out of town at LaGuardia I was already hungry. For some reason on the plane I was thinking about a quick burger and fries at the Five Guys http://www.fiveguys.com at LaGuardia. The problem … Continue reading →

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Laurene Powell Jobs should write about living with a modern day Newton

Posted on October 8, 2012 by markkolier

Now that I have finished Walter Isaacson’s biography of Steve Jobs I have to admit that I wish I’d met the man – something I had never felt was all that important before I read the book. What I’d also … Continue reading →

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