Author Archives: markkolier

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About markkolier

Futurist, entrepreneur, left lane driver, baseball lover

International flight transfers – when you are there but not really there

Posted on July 21, 2011 by markkolier

It’s 4AM on Thursday on the U.S. East coast. But it’s 5PM Thursday in Japan – a place I have been to several times but not in a couple of years. I sit in the Delta SkyLounge at Narita International … Continue reading →

Posted in Customer Experiences, Travel | Tagged , , , , , , , | 1 Comment

A great example of good email marketing communication that was really bad

Posted on July 20, 2011 by markkolier

Our team does advise companies on best practices when it comes to creating and sending email messages. We truly believe that respecting recipient’s wants, needs and desires is critical in maintaining email as a viable channel to promote offers, engagements … Continue reading →

Posted in Best business practices, Communication, Marketing stuff, Personal Privacy | Tagged , , | Leave a comment

If the U.S women had to lose the World Cup I’m glad it was to Japan

Posted on July 17, 2011 by markkolier

Don’t think for a second that I was not distressed when the Japanese tied the game at 1-1. And even more so when the resilient Japanese women tied the U.S. again at 2-2 near the end of the extra time … Continue reading →

Posted in Entertainment | Tagged , , , , , , | Leave a comment

Google+ offers more pluses than minuses

Posted on July 15, 2011 by markkolier

Although I was not a charter invitee to the Google+ trial universe I have been playing around with it now for about a week. Google+ is throwing the gauntlet down at Facebook offering its version of a social network. It’s … Continue reading →

Posted in Living in the World Today, Social Media | Tagged , , , , , , , , , | 1 Comment

A $1 billion IPO – is Zynga built to last?

Posted on July 13, 2011 by markkolier

The news last week was that Zynga has planned an IPO filing for $1 billion (it hopes to raise $1.5 to $2 billion with an overall company valuation as much as $20 billion). The move http://bit.ly/qq9yzv took nobody by surprise. … Continue reading →

Posted in Innovation, Marketing stuff, Mobile Communication, Social Media, Technology | Tagged , , , , , , , , , , | Leave a comment

Being in a rut can develop into being in a ditch

Posted on July 11, 2011 by markkolier

I’ve just finished a week off taken as a Staycation. That means my family did not go away anywhere and we did things together (at least a good part of the time) around the town in which we live. I … Continue reading →

Posted in Best business practices, Living in the World Today | Tagged , , | Leave a comment

Google+ the jury is still deliberating

Posted on July 5, 2011 by markkolier

I am off this week which is to say that I won’t be doing the normal office thing. It’s not quite like Bill Gates leaving Microsoft for a couple of weeks as he does annually where he reads and ruminates. … Continue reading →

Posted in Communication, Social Media, Uncategorized | Tagged , , | Leave a comment

Where does marketing end and propaganda begin?

Posted on June 30, 2011 by markkolier

In preparing for my next trip to China in a few weeks I’ve been consuming all kinds of China related intelligence and information. Believe me there’s no shortage of things to read and learn. One feed I’ve been receiving is … Continue reading →

Posted in Business in China, Living in the World Today, Marketing stuff | Tagged , , , , | Leave a comment

Email marketing has entered the vortex

Posted on June 29, 2011 by markkolier

I know I’ve felt it coming on for quite a while now but a report from DM News on June 27th http://bit.ly/junPy3 offers some pretty sobering metrics on open rates, overall email deliverability as well as unsubscribe rates. The suggestions … Continue reading →

Posted in Communication, Marketing stuff | Tagged , , , , | Leave a comment

Four ideas on how to drive new business through referrals

Posted on June 27, 2011 by markkolier

With all that social networking is supposedly offering I would have expected referrals to be more popular and effective than what I have experienced. For marketing agencies, marketing consultants and marketing service agencies referrals are the real gold standard. People … Continue reading →

Posted in Best business practices | Tagged , , , | 2 Comments