Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

The golden days of group couponing are almost over

Posted on March 16, 2011 by markkolier

Groupon http://www.groupon.com and Living Social http://www.livingsocial.com are red hot as the two of the most successful online social couponing sites with IPO’s in the offing for both companies. I’ve been getting the daily emails from both sites for quite some … Continue reading →

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To get new ideas and experiences think about getting out of your comfort zone

Posted on March 11, 2011 by markkolier

While I am hardly qualified to be a psychologist, I do constantly observe behavior in people and things in and around my life. One thing I have observed (and this is no revelation) is that people consistently fall into routines … Continue reading →

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Is Charlie Sheen a marketing genius?

Posted on March 9, 2011 by markkolier

With a dizzying total of more than 2,200,000Twitter followers in a little over a week Charlie (aka Tiger Blood) Sheen has reset the bar for attracting attention and gaining social media status. Now terming himself “Born small…Winning…Now Huge…Bring It!…unemployed winner…”, … Continue reading →

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Stock brokerage cold call prospecting – how could it still work?

Posted on March 2, 2011 by markkolier

I am sitting at my desk and the phone rings. For some reason our company does not have caller ID. On the other end of the phone is a young (or so I assume) man (in fact I cannot recall … Continue reading →

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Oscar advertising doesn’t resonate like Super Bowl advertising

Posted on February 28, 2011 by markkolier

Three weeks ago (doesn’t it somehow seem longer?) the Super Bowl attracted a record amount of television viewers (and oddly the largest game crowd in Super Bowl history as well). As reported in Ad Age last week the cost for … Continue reading →

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Direct mail grows in defiance of ‘print is dead’

Posted on February 25, 2011 by markkolier

Despite all the talk about marketing via social networks, mobile marketing and digital display, the ‘traditional’ consistently performing channel – good old direct mail – continues to grow. While mass mailings of the 1980’s and 1990’s have diminished (I still … Continue reading →

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Google’s new One Pass – Should Continental Airlines be flattered?

Posted on February 21, 2011 by markkolier

When I heard about Google’s new One Pass Payment System http://on.wsj.com/fLb5Xm I immediately thought ‘why are they ripping off Continental Airline’s frequent flyer program name?’ It’s not like Continental Airlines has given up the program or that Google was unaware … Continue reading →

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New York’s Toy Fair is big – but not fun

Posted on February 16, 2011 by markkolier

I went to the Jacob Javits Center yesterday and attended my first Toy Fair in a really long time. In fact the last time I went to Toy Fair it was in the Flatiron District at 200 Fifth Avenue so … Continue reading →

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Are the Grammy’s intended as entertainment or to promote music sales?

Posted on February 14, 2011 by markkolier

The easy answer is yes. But what if you had to choose one or the other? Last night’s big winner was the group Lady Antebellum. Twenty years ago the Grammy winners would experience a nice bump in record sales (actually … Continue reading →

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Attention Sealy Mattress shoppers – Beds are NOT Kitchens

Posted on February 11, 2011 by markkolier

With all the talk about controversial Groupon.com Super Bowl spot with Timothy Hutton (I thought it was a poor attempt at association humor, a bit insensitive, but hardly egregious as some people would have you believe), an overlooked spot in … Continue reading →

Posted in Customer Experiences, Marketing stuff | Tagged , , , | 4 Comments