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- I write about baseball on another platform November 21, 2024
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Category Archives: Brand Advertising
Television commercials as content in Japan – groundbreaking?
It’s my last day in Tokyo on this trip and it’s been an interesting and very enjoyable one. Last night after I returned from a walk and a libation I picked up a can of Chu-hi (why do I love … Continue reading
Major League Baseball puts listening to the game behind a paywall
Over the weekend I came into the office to catch up on a couple of hours of work. On the way to the office I had been listening (on the car radio) to my beloved New York Mets’ – http://newyork.mets.mlb.com … Continue reading
I am waving bye-bye Blackberry
I could not wait any longer. As a longtime customer (more than ten years) of Blackberry devices I feel I gave them ample time to give me a reason to buy a new device from them as my now ancient … Continue reading
Starbucks has already become that 3rd place
It’s generally accepted that for most people, home and work are the first two places. For retail establishments like Starbucks and McDonalds (to name just two), the battle to become the most popular 3rd place is never-ending. I’ve expressed my … Continue reading
The New York Lottery Announcer – He might have the best job ever – but what’s his name?
The New York Lottery began in 1967 and according to Wikipedia its first slogan was “Your Chance of a Lifetime to Help Education”. It has generated over $34 billion in aid to education revenue. It continues to have the highest … Continue reading
The Target.com website has nothing worth buying
Have you ever gone to the Target.com website? I had a couple of Target gift cards from the holidays and there’s no Target store all that close to where I live. So I finally decided to try to use the … Continue reading
Super Bowl XLVI was great – the ads not so much
Giant fans are still rejoicing this Monday morning following an entertaining and closely contested Super Bowl. The drama went down to the wire and when Tom Brady and the Patriots were facing a 3rd down and 16th and Brady connected … Continue reading
Generic brands don’t always mean the lowest price
In the era of stretching a paycheck, generic brands have moved from the fringes to the mainstream. Every day people consider the value of purchasing a ‘non-brand’ when visiting a supermarket, or big box retailer like Costco, Target or Wal-Mart. … Continue reading
The Way I See It - Mark Kolier 