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Category Archives: Best business practices
Who really wants to write a check?
My daughter who moved to the Midwest earlier this year is moving into a new apartment and was asked to provide a check. She’d only written a few and had to ask ‘how do I write a check again?’ While … Continue reading
‘Let’s start a company’ isn’t child’s play
I can almost picture it in my mind. Two seven-year olds are having a play date. Kids still do that right? One says to the other “Let’s play the startup game” OK! I’ll play the founder CEO and you can … Continue reading
Posted in Best business practices, Start ups
Tagged Asian Startups, Building companies, Entrepreneurs, Startups
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Should being the best version of yourself be your ultimate goal?
Amazon.com’s Jeff Bezos has been taken to task over a recent article that appeared in the New York Times. A follow up article on August 18th h suggests a brewing debate over work culture. In my view it’s long overdue. The … Continue reading
Sharing customer data with third parties –companies should think about it
I received the following email from Pinterest this past Monday – Hi there, Soon, we’ll launch buyable Pins to U.S. Pinners on iPhone and iPad. Today, we’re rolling out a few updates to our Privacy Policy to help you understand … Continue reading
Being a good partner means being part of the company culture
The final episode of AMC’s MadMen airs this coming Sunday and with it will close a look back on a workplace that when I started in the early 1980’s, only had echoes of the MadMen business culture of the 1960’s … Continue reading
Companies at the end of their lifetime tip their hands
When it comes to closing a company as I did nearly three years ago there’s pain, anxiety and even grief involved on a daily basis. And if you are doing business with a company that is near the end there … Continue reading
The Age of Adjunct Professors
Being of a certain age and experience I’ve a number of colleagues and partners that have taken to teaching in and around area universities as adjunct professors. An article in last month’s New Yorker magazine highlighted the writer’s experience and … Continue reading
Non-drivers commuting time activities have changed the game
Stories in both the New York Times and Wall Street Journal this week focused on the time Americans take to commute to and from their jobs. In the New York City area a story in the Wall Street Journal highlighted the … Continue reading
Posted in Best business practices, Living in the World Today, Location based marketing, Targeting, Technology
Tagged Americans commuting, Commuting time, How is commuting different today, How many buses in and out of Port Authority Bus Terminal, Mobile marketing while commuting, Port Authority Bus Terminal improvements, Wall Street Journal
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Marketing intuition – overrated or underrated?
Smart direct marketers have been doing evidenced-based marketing for a very long time. Yet even with the use of old school matrixes prior to the rise of spreadsheet marketing, a fair amount of experienced based intuition would be employed. What … Continue reading
Posted in Advertising, Best business practices, Data driven marketing, Marketing stuff
Tagged Counting cards in blackjack, Daniel Khaneman, Data-fueled marketing, Google Analytics, Intuition Marketing, Marketing intuition, System 1 and System 2, Thinking Fast and Slow, using data in marketing
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The Way I See It - Mark Kolier 