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Author Archives: markkolier
Misreported data is useless
My post earlier this year on “Bad Data is Worse than No Data” did not address what is likely a larger problem when it comes to auctioning data sets. Under cover of ‘best intentions’, misreported data is misinformation. An example: … Continue reading
Posted in Marketing stuff, Travel
Tagged bad data, Commuting, Metro-North, misreported data, MTA, Train Conductors
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Why isn’t video calling more popular?
Video has a multitude of applications in the professional world and we use it all the time. If a picture is worth a thousand words (or at least it used to be), a video call is worth…more. I’ve always maintained … Continue reading
Posted in Video conferencing
Tagged FaceTime, Google Hangouts, Skype, Video calls, Video conferencing, Zoom.us
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An Agency guy’s confession – No tears for Papa John’s
As a business consultancy and marketing agency I’ve had occasion to work with many different and mostly great clients. In the biz, you’re not supposed to talk about client relationships other than to say how great your clients are and … Continue reading
Posted in Advertising, Human Behavior
Tagged John Schnatter, Organizational behavior, Papa John's
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Can AI make health-related 911 calls better?
Recently I read an interesting article in the Wall Street Journal about the difficulties of recruiting telephone operators for 911 calls. With the U.S. unemployment rate at less than 4% at first I did not understand why it’s difficult to fill … Continue reading
Long live the King? Marketing the Kings of Beers has changed
I recently returned from a six-day trip to Montana. I had never been to Montana before and it’s absolutely spectacular, in July at least. I cannot vouch for January. The photo is from a hotel bar in Three Forks and … Continue reading
Posted in Brand Advertising, Disruption, Marketing stuff
Tagged Budweiser, Coors, Craft beer, Craft brewing, Largest beer companies U.S., Miller
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The Direct-to-Retail model is fading away
If you know anything about direct response marketing, you know that it’s been around for awhile, is currently the rage, and looks and behaves little like it did just ten years ago. In 2008 direct mail had already taken several … Continue reading
Disrupt Thyself!
Earlier this year I posted about a trip I took driving across the U.S. from east coast to west coast (and back again). It was far from being routine and is all part of my personal continuing effort to disrupt my … Continue reading
LinkedIn prospecting is becoming much worse than junk mail
A little over a year ago I wrote a post entitled ‘Who are you? And no I’m not going to accept your LinkedIn invitation‘. The general idea being that random people ask to ‘join my network’ without my knowing anything … Continue reading
YouTube was a $1B bargain for Google
Each year Mary Meeker of Kleiner-Perkins has given her viewpoints under the umbrella of ‘Internet Trends’. This year’s report in my estimation would take most people 15 minutes or less to scroll through the deck. I believe it’s worth your … Continue reading
Posted in Google, Internet news
Tagged Brandwatch, Kleiner-Perkins, Mary Meeker, Pew Internet, Rani Molla, Recode, YouTube
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