Category Archives: Social Media

Online couponing sites are working – but for whom?

Posted on January 14, 2011 by markkolier

Andrew Mason of Groupon http://www.Groupon.com has received admiring and quizzical looks from people when he turned down Google’s offer of $ 6 billion for Groupon last month. It was a bold move in the style of Facebook CEO Mark Zuckerberg’s … Continue reading →

Posted in Best business practices, Customer Experiences, Living in the World Today, Marketing stuff, Social Media | Tagged , , , , , , , , | 1 Comment

Consumers say ‘Dont track on me’

Posted on December 27, 2010 by markkolier

I saw an article last week in the DM News http://bit.ly/euzIOK noting that two-thirds of “consumers oppose online behavioral tracking and targeted advertising based on it, according to a Gallup/USAToday poll conducted earlier this month. Consumers were surveyed about the … Continue reading →

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Taking the day off from Twitter and Facebook – is it a sacrifice or a vacation?

Posted on November 30, 2010 by markkolier

I will start by noting that I like Alicia Keys’ music and whole vibe actually. I respect Lady Gaga as a premiere performer who really gets in touch with her audience. So why was I shaking my head when I … Continue reading →

Posted in Living in the World Today, Marketing stuff, Media, Social Media | Tagged , , , , , , , , , | 5 Comments

Groupon might be gobbled up by Google

Posted on November 24, 2010 by markkolier

Marissa Mayer, Vice President of Search Product and User Experience at Google, is reported to be interested in Google’s purchasing internet coupon star Groupon. In Kara Swisher’s ‘All Things D’ report http://read.bi/bgRQwy the price tag is said to be well … Continue reading →

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Yelp and Foursquare should go to the altar together

Posted on November 17, 2010 by markkolier

Being on the road again in mostly unfamiliar cities I have been using Yelp – http://www.yelp.com more and more. Enabled with GPS technology on my smartphone, Yelp allows me to search out the nearest coffee shops, wine bars, restaurants and … Continue reading →

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LinkedIn should be your first resource for learning about business people

Posted on November 8, 2010 by markkolier

Many people I talk to remark that they see me all over LinkedIn. I am always posting blogs, recommending people, making comments, asking and answering questions, etc. I find the time because using LinkedIn has become one of my most … Continue reading →

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Do you sleep with your PDA or smartphone under your pillow?

Posted on October 29, 2010 by markkolier

Maybe you sleep with your mobile device right next to your bed? I’m continually impressed when I find out that many people I know keep their iPhone, Blackberry or Droid on their nightstand when they go to bed at night. … Continue reading →

Posted in Living in the World Today, Social Media | Tagged , , , , , | 3 Comments

Foursquare – is it on the road to nowhere?

Posted on October 25, 2010 by markkolier

I’ve been ‘using’ Foursquare’s location based application for about 9 months now. People ask me all the time WHY do I use Foursquare to let people know where I am at a given moment. My standard answer is that in … Continue reading →

Posted in Customer Experiences, Marketing stuff, Social Media | Tagged , , , , , , , | 1 Comment

Marketing and Social Media – An attribution model will display its attributes

Posted on October 11, 2010 by markkolier

Our agency has migrated from using traditional direct response channels to a host of new media vehicles including social media. While we continue to employ direct mail (particularly to identified prospects and customers), television, print, the three S’s – SEO, … Continue reading →

Posted in Marketing stuff, Social Media | Tagged , , , , , , | 8 Comments

‘The Social Network’ Movie is not a bad reflection on Mark Zuckerberg

Posted on October 4, 2010 by markkolier

One has to keep in mind that ‘The Social Network’ was only a dramatization. Based on the book – ‘The Accidental Billionaire’ by Ben Mezrich I was led to believe that the movie portrayed founder (or co-founder) Mark Zuckerberg in … Continue reading →

Posted in Marketing stuff, Social Media | Tagged , , , , , , , | 5 Comments