Category Archives: Marketing stuff

Things I am thinking about with regard to customer experiences and marketing

Longevity from Young Living – once you start it could you stop?

If you’re like us, in your pantry you have a bunch of containers of vitamins, aspirin and assorted bottles of supplements.   Since it’s my job to lay out the morning dosages I sleepily open the various bottles and dole them … Continue reading

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Opening a business with a bad plan will always result in failure

The restaurant business is a difficult one in the best of times.  I know this from having several friends in the business – some of whom are successful, others that have been somewhat less than successful.    I am consistently amazed … Continue reading

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Too many Groupon, Living Social, and Google Offers are wearing me out

Anyone that’s followed this blog over the past few years know that I am dubious when it comes to the business models of Groupon and Living Social.   Since Andrew Mason Groupon’s now ex-CEO has been forced out, it appears both … Continue reading

Posted in Advertising, Best business practices, Brand Advertising, Customer Experiences, Daily Deals, Marketing stuff, Social Media | Tagged , , , , , | Leave a comment

Will Maker’s Mark turns a black mark into a winning hand?

Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading

Posted in Best business practices, Brand Advertising, Content Marketing, Customer Experiences, Marketing stuff, Media, Social Media | Tagged , , , , , , , , , | Leave a comment

Social Media is not the cheap and easy way

It happened again yesterday. We were on a call with a prospective retail food client who was interested in learning more about our experience in marketing via social media. He went on to explain the company’s plan for launch and … Continue reading

Posted in Best business practices, Marketing stuff, Social Media | Tagged , , , , , , | 2 Comments

Google isn’t being evil but maybe a bit greedy

I have a great deal of respect for Google as a company. Their platforms work well for users and have shown the world how cloud computing can be a part of everyday life. As a marketing services company Google AdWords … Continue reading

Posted in Advertising, Best business practices, Customer Experiences, Direct marketing, Marketing stuff, Media, Mobile Communication | Tagged , , , , , , , | 3 Comments

Why all the fuss about energy drinks?

The National Advertising Division (NAD) an advertising watchdog has been for five years telling Living Essentials the maker of 5-Hour Energy to drop its ‘no crash’ claim. Apparently a five year old study showed that the product resulted in a … Continue reading

Posted in Advertising, Best business practices, Brand Advertising, Community, Marketing stuff | Tagged , , , , , , , , | 2 Comments

Have you shopped at Searz lately?

The answer is of course not since the company goes by Sears (founded in 1886) which is the founder’s name – Richard W. Sears. I posted about Sears a little over a year ago – http://wp.me/pn6jX-y6 and had not been … Continue reading

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A $10 bottle of wine isn’t what it used to be

If you hate or don’t drink wine at all this post will be of little interest. However, if you have been a regular consumer of wine you already know that these are the days of wine and roses for wine … Continue reading

Posted in Best business practices, Living in the World Today, Marketing stuff | Tagged , , , , , , , , , , , | 3 Comments

Snapchat is spreading faster than a virus – but it’s a good virus

If it had not been for my 19 year old daughter I only would have first heard about Snapchat today via a TechCrunch article – Snapchat is a photo sharing application in which photo messages are snapped, sent via MMS … Continue reading

Posted in Customer Experiences, Marketing stuff, Mobile Communication, Social Media | Tagged , , , , , , , , , | 5 Comments