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Category Archives: Communication
What next for Foursquare?
I was a fairly early adopter of Foursquare having joined up in March of 2010. I was particularly interested in how people might use the platform with check-ins and how Foursquare might monetize the platform. Nearly three years later I … Continue reading
Posted in Advertising, Communication, Community, Customer Experiences, Networking, Social Media, Technology
Tagged American Express, Amex and Foursquare, Check-ins, ComScore, Crain's New York Business, Dennis Crowley, Foursquare.com, Fred Wilson, Mayors on Foursquare, Mobile Metrix, Pinterest, Union Square Ventures, Value propositions
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Tablets and mobile phones are NOT the same experience
Over the past month I feel as if I have had countless conversations with on the subject of people who use mobile devices and tablets to search and purchase goods and services. In looking at Google Analytics data for our … Continue reading
Will 2013 be the year the metric system takes hold in the United States?
The short answer is – NO! We’ve all seen this movie many times haven’t we? I was thinking about this yesterday as I plan a trip overseas for early 2013. Every time I visit another country that has the metric … Continue reading
Will Serial cookie deleters change online tracking for the better?
Last week I had lunch with a friend who I met through business. He runs a very good company that helps other companies manage and leverage their data as well as aggregate outside data to help make accurate real-time marketing … Continue reading
Posted in Best business practices, Communication, Innovation, Marketing stuff, Personal Privacy, Technology
Tagged 'The Bubble', Abine.com, AdAge, AllAnonymity.com, Big Data, cookie deletion, Do not track, Eli Pariser, Free conference call.com, IE 10, Jeffrey Rosen, Justin Bieber, New York Times Magazine, Scott Meyer, serial cookie deletion
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Keeping up on China by following Westerners
As I’ve not been in China for a longer period than usual I have a feeling of disconnection from my Chinese friends and colleagues. Via email, social media and Skype I have kept in contact with many people but as … Continue reading
Posted in Business in China, China, Communication
Tagged 'Mr. China', American Wheels Chinese Roads, Michael Dunne, Paul Midler, Poorly Made in China, Rebecca Fannin, Shaun Rein, Startup Asia, The End of Cheap China, Tim Clissold, Tom Doctoroff, Westerners in China, What Chinese Want
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Content marketing and keyword rich blogs – a happy marriage for now
Since I do a great deal of writing, some of what I write is to be considered ‘content marketing’. A term that only a few years ago was non-existent. Wikipedia defines content marketing in the following fashion: ‘Content marketing is … Continue reading
3 things in social media that should bother you like they bother me
It may end up being a rant but I’ll take that risk. There are things about social media that bother me. We marketing folk are supposed to adore social media and all the cool things we can do to help … Continue reading
LinkedIn might be getting a little too pushy
Most of the business professionals I know have a LinkedIn account. Recently I’ve seen a number of my LinkedIn contacts becoming much more active on the platform. That’s a good thing in my opinion as the platform is being used … Continue reading
Is video making people dumber?
Parents often complain that the attention span of their children is shorter than ever. With the explosion of internet video that trend is working its way through people of all ages. Is video making Americans dumber? By some accounts the … Continue reading
The Way I See It - Mark Kolier 