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Author Archives: markkolier
Content marketing and keyword rich blogs – a happy marriage for now
Since I do a great deal of writing, some of what I write is to be considered ‘content marketing’. A term that only a few years ago was non-existent. Wikipedia defines content marketing in the following fashion: ‘Content marketing is … Continue reading
3 things in social media that should bother you like they bother me
It may end up being a rant but I’ll take that risk. There are things about social media that bother me. We marketing folk are supposed to adore social media and all the cool things we can do to help … Continue reading
Watching The U.S. Election Coverage was not a great viewer experience
I did not think that I would have any more to write regarding this week’s election once I sat down to watch the election returns Tuesday night. I always have enjoyed watching the Election Day returns. On Tuesday evening I … Continue reading
Count me in but are you ready to work in the cloud?
In the aftermath of the storm called Sandy it was difficult for many U.S. east coast residents to work last week – normally or not. While my family and I were in large part spared from being without power at … Continue reading
My old friend James Bond is back – 50 years of protecting a great franchise
Skyfall http://www.skyfall-movie.com/site/ is the latest installment (#23 for those keeping score at home) in Ian Fleming’s James Bond series. While I do not consider myself fanatical when it comes to James Bond movies, I’ve seen them all and seen them all more than once. … Continue reading
Hey Sandy – how a catastrophic storm becomes a content marketing opportunity
On Friday I posted http://wp.me/pn6jX-GN about the barrage of campaign ads in advance of U.S. Election Day next week. While the political ad storm continues in full force, right now the East Coast of the U.S. is experiencing what some … Continue reading
Posted in Advertising, Marketing stuff, Media
Tagged Ace Hardware, Annie, Big Box Retailers, Frankenstorm, Home Depot, Hurricane Sandy, Lowe's, True Value Hardware
2 Comments
Hang on Florida Election Day is almost here
Since I live in a state (Connecticut) which is in the greater New York City area, I and my fellow area residents are not subjected to the constant barrage of ads related to Election Day in the U.S. on Tuesday … Continue reading
Will I ever buy another laptop again?
On Tuesday October 23rd Apple introduced its smaller tablet called the iPad Mini. Later this week Microsoft is launching its new tablet called the Microsoft Surface. It will run on software called RT (not the forthcoming Windows 8) at first … Continue reading
The Way I See It - Mark Kolier 