Category Archives: Social Media

Facebook privacy issues are no laughing matter

When it comes to how I view my online social media behavior I practice the tried and true – ‘Don’t post anything online that you wouldn’t want your mother to see’.    This has served me well over the years and … Continue reading

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Are you a last word person?

You know the type.   The person who regardless of the situation (online or offline) has to always have the last word.   It can be a beyond annoying habit.   In person, most people are somewhat aware of and on guard to … Continue reading

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Will Maker’s Mark turns a black mark into a winning hand?

Maker’s Mark is one of the best known and most successful brands in the bourbon business. Last week Maker’s Mark was in full backing up mode when the news came out that it was ‘reformulating’ its product due to a … Continue reading

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Social Media is not the cheap and easy way

It happened again yesterday. We were on a call with a prospective retail food client who was interested in learning more about our experience in marketing via social media. He went on to explain the company’s plan for launch and … Continue reading

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Ty Cobb – A Hall of Fame content marketer

Marketers talk about ‘content marketing’ as if it is something new and shiny. In fact if you go and sit with a prospective or current client and talk about your agency’s experience in using content marketing to increase brand equity … Continue reading

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What next for Foursquare?

I was a fairly early adopter of Foursquare having joined up in March of 2010. I was particularly interested in how people might use the platform with check-ins and how Foursquare might monetize the platform. Nearly three years later I … Continue reading

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Snapchat is spreading faster than a virus – but it’s a good virus

If it had not been for my 19 year old daughter I only would have first heard about Snapchat today via a TechCrunch article – Snapchat is a photo sharing application in which photo messages are snapped, sent via MMS … Continue reading

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Annoying Automated Algorithmic ‘Suggestions’

I’m not sure if Amazon.com was the first company to offer crowd-sourced algorithmic suggestions of books I might like to read based on my browsing and buying history but certainly Amazon was one of the first.  I’ve written about this … Continue reading

Posted in Best business practices, Customer Experiences, Entertainment, Innovation, Marketing stuff, Personal Privacy, Social Media, Technology | Tagged , , , , , , , , | 2 Comments

A few surefire ways to abuse social media

Like so many things in the world when it comes to social media there’s a definite etiquette that has existed and continues to evolve. I myself – an active user and marketer of social media – am very aware of … Continue reading

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3 things in social media that should bother you like they bother me

It may end up being a rant but I’ll take that risk. There are things about social media that bother me. We marketing folk are supposed to adore social media and all the cool things we can do to help … Continue reading

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